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Heura · pitchdeck

Heura: Plant-based meat startup raises $20 million in bridge round

34 pages · 5 arc beats · 3 loops

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Heura: Plant-based meat startup raises $20 million in bridge round

Heura
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 34 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Humble Origins 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits
— 0/4 slides
25% 1/4 slides 25% 1/4 slides 100% 4/4 slides
— 0/4 slides
Early Struggles 4 slides 100% 4/4 slides 100% 4/4 slides · 30 hits
— 0/4 slides
— 0/4 slides
50% 2/4 slides 100% 4/4 slides 100% 4/4 slides Rising Success 8 slides 100% 8/8 slides 100% 8/8 slides · 58 hits
— 0/8 slides
75% 6/8 slides 75% 6/8 slides 100% 8/8 slides 12.5% 1/8 slides The Breakthrough 6 slides 100% 6/6 slides 100% 6/6 slides · 43 hits
— 0/6 slides
16.7% 1/6 slides · 2 hits
— 0/6 slides
100% 6/6 slides
— 0/6 slides
Ultimate Achievement 12 slides 100% 12/12 slides 100% 12/12 slides · 88 hits
— 0/12 slides
58.3% 7/12 slides · 10 hits 33.3% 4/12 slides 100% 12/12 slides 66.7% 8/12 slides

Slide inventory

34
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Humble Origins
02
Includes B Corp certification and various industry awards.show_traction
Open slide detailBeat · Humble Origins
03
The slide uses a kraft paper background texture and a mix of icons, photos, and a donut chart to illustrate four pillars of their vision.inspire_vision
Open slide detailBeat · Humble Origins
04
The slide uses a causal chain structure to explain how the mission is achieved.inspire_vision
Open slide detailBeat · Humble Origins
05
Includes a mix of historical growth metrics and future market forecasts.size_opportunity
Open slide detailBeat · Early StrugglesLoop · Logic Chain
06
The slide uses a kraft paper background texture. The chart includes annotations for growth multipliers and key business events like COVID impact and Series A.show_traction
Open slide detailBeat · Early StrugglesLoop · Logic Chain
07
The slide uses a timeline-based table structure to show growth across key KPIs (Revenue, Markets, Points of Sale, Followers, Products, People).show_traction
Open slide detailBeat · Early StrugglesLoop · Logic Chain
08
The slide uses a high-impact background image of food on a grill with a yellow, textured overlay box for the title.front_matter
Open slide detailBeat · Early StrugglesLoop · Logic Chain
09
Uses a comparison table to differentiate traditional plant-based products, meat alternatives, and meat successors.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
10
The slide uses a comparative bar chart to demonstrate the high monounsaturated fat content of olive oil versus other common fats.present_solution
Open slide detailBeat · Rising Success
11
Includes a comparison table of nutritional values and a ranking of food tech companies.compare_peers
Open slide detailBeat · Rising Success
12
Uses a Venn diagram to illustrate the intersection of their technological approach.inspire_vision
Open slide detailBeat · Rising Success
13
Includes a bar chart comparing sensory experience, nutritional bullet points, social media testimonials, and a Yuka score.show_traction
Open slide detailBeat · Rising Success
14
Includes a timeline-like indicator for FY22 innovation at the bottom.present_solution
Open slide detailBeat · Rising Success
15
The slide uses a 'Game changers community' label and a visual of people in a stadium to evoke a sense of movement or collective action.establish_context
Open slide detailBeat · Rising Success
16
The slide uses a comparison table and a line chart to highlight a 15x engagement advantage.show_traction
Open slide detailBeat · Rising Success
17
Includes a mix of qualitative media coverage and quantitative social media/search data.show_traction
Open slide detailBeat · The Breakthrough
18
Includes social proof via user-generated content and celebrity/athlete endorsements.show_traction
Open slide detailBeat · The Breakthrough
19
The slide uses a collage style to showcase marketing and community-building activities.show_traction
Open slide detailBeat · The Breakthrough
20
The slide uses a 'vote with your fork' call to action and highlights brand awareness through physical presence and public speaking.show_traction
Open slide detailBeat · The Breakthrough
21
The slide uses a cardboard-texture aesthetic to emphasize the 'activist' and 'grassroots' brand identity.show_traction
Open slide detailBeat · The Breakthrough
22
The slide uses a yellow sign overlay on a forest background to create a 'signpost' effect.transition
Open slide detailBeat · The Breakthrough
23
The slide uses a map-based visualization to demonstrate global market penetration and retail partnerships.show_traction
Open slide detailBeat · Ultimate Achievement
24
The chart tracks market share trends for meat analogues in Spain, highlighting Heura's upward trajectory.show_traction
Open slide detailBeat · Ultimate Achievement
25
Uses a funnel visualization to compare brand awareness, trial, and loyalty.compare_peers
Open slide detailBeat · Ultimate Achievement
26
The slide uses a collage format to demonstrate market penetration across diverse segments like 'Cool Chains', 'Travel & Leisure', 'Michelin Star', 'High End Hotshow_traction
Open slide detailBeat · Ultimate Achievement
27
The slide uses a casual, high-energy photo of the founders to convey brand personality alongside the mission statement.inspire_vision
Open slide detailBeat · Ultimate AchievementLoop · Golden Circle
28
The slide uses icons to represent impact metrics related to water, CO2, and animal welfare.show_traction
Open slide detailBeat · Ultimate AchievementLoop · Golden Circle
29
The slide uses a brown paper background texture, consistent with the brand's earthy/natural aesthetic.show_traction
Open slide detailBeat · Ultimate AchievementLoop · Golden Circle
30
The slide uses a collage of press clippings and charts to demonstrate community support and investment momentum.show_traction
Open slide detailBeat · Ultimate AchievementLoop · Golden Circle
31
Includes headcount growth from 43 to 125 in one year, and highlights team awards.summarize
Open slide detailBeat · Ultimate AchievementLoop · Quick Win Big Bet
32
The slide uses a consistent color palette (yellow/black) to represent core vs. expansion segments across different charts.analyze_data
Open slide detailBeat · Ultimate AchievementLoop · Quick Win Big Bet
33
The chart shows quarterly revenue growth from 2020 to 2023.show_traction
Open slide detailBeat · Ultimate AchievementLoop · Quick Win Big Bet
34
The slide uses a three-column layout to detail specific operational improvements and their financial impact.show_traction
Open slide detailBeat · Ultimate AchievementLoop · Quick Win Big Bet