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Warner Bros. Discovery · pitchdeck

Pitch deck: How Warner Bros. Discovery is selling to TV advertisers

38 pages · 4 arc beats · 2 loops

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Pitch deck: How Warner Bros. Discovery is selling to TV advertisers

Warner Bros. Discovery
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 38 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits
— 0/5 slides
80% 4/5 slides
— 0/5 slides
100% 5/5 slides 80% 4/5 slides Agitate 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits
— 0/5 slides
40% 2/5 slides 20% 1/5 slides 100% 5/5 slides 100% 5/5 slides Solution 10 slides 100% 10/10 slides 100% 10/10 slides · 69 hits
— 0/10 slides
90% 9/10 slides · 11 hits 20% 2/10 slides 100% 10/10 slides
— 0/10 slides
Action 18 slides 100% 18/18 slides 100% 18/18 slides · 119 hits
— 0/18 slides
83.3% 15/18 slides 16.7% 3/18 slides 100% 18/18 slides
— 0/18 slides

Slide inventory

38
every slide · same image gating as the playbook
01
Slide 1
The slide uses a visual grid to showcase five key pillars of the business, supported by a logo bar at the bottom.other
Open slide detailBeat · Problem
02
The slide uses a collage of show posters to illustrate the 'network portfolio' and features two human subjects to humanize the brand.present_solution
Open slide detailBeat · ProblemLoop · Logic Chain
03
The slide uses a high-impact visual of a customer receiving car keys to imply positive outcomes.show_traction
Open slide detailBeat · ProblemLoop · Logic Chain
04
The slide uses a split-screen visual to demonstrate the concept of dynamic ad insertion on a live TV broadcast.present_solution
Open slide detailBeat · ProblemLoop · Logic Chain
05
present_solution
Open slide detailBeat · ProblemLoop · Logic Chain
06
present_solution
Open slide detailBeat · AgitateLoop · Cost Of Inaction
07
The slide uses imagery of two female chefs to reinforce the 'diverse' aspect of the audience.analyze_data
Open slide detailBeat · AgitateLoop · Cost Of Inaction
08
The slide uses show logos to visually represent the ranking data.show_traction
Open slide detailBeat · AgitateLoop · Cost Of Inaction
09
The slide uses a grid layout to showcase diverse programming across seven days, serving as evidence of network reach and content volume.show_traction
Open slide detailBeat · AgitateLoop · Cost Of Inaction
10
The slide uses a visual collage of content thumbnails to emphasize the 'massive library' claim.show_traction
Open slide detailBeat · AgitateLoop · Cost Of Inaction
11
Source: HUB TV Advertising Study, June 2021.compare_peers
Open slide detailBeat · Solution
12
Data source: HUB 2021 TV Advertising Study Wave 2 December 2021.compare_peers
Open slide detailBeat · Solution
13
The slide uses a 'light' theme for product naming (Lime-Light, Spot-Lite, Stop-Light, etc.).present_solution
Open slide detailBeat · Solution
14
show_traction
Open slide detailBeat · Solution
15
The slide uses a stacked bar/segmentation visual to show audience overlap and incremental gains.show_traction
Open slide detailBeat · Solution
16
Includes detailed source and methodology notes at the bottom.show_traction
Open slide detailBeat · Solution
17
The slide uses a strong orange background to emphasize the premium nature of the audience.show_traction
Open slide detailBeat · Solution
18
The numbers (146, 137, etc.) represent index scores against the national broadcast/cable network average.show_traction
Open slide detailBeat · Solution
19
Features Joanna Gaines as the brand ambassador.summarize
Open slide detailBeat · Solution
20
The slide uses a combination of ranking (#1, Top 10) and index scores to establish brand authority.show_traction
Open slide detailBeat · Solution
21
The data points are indexed against a national average of 100, indicating ID performs above average in these categories.show_traction
Open slide detailBeat · Action
22
Features branding and promotional imagery for the channel.show_traction
Open slide detailBeat · Action
23
The slide uses a thematic background and a phone mockup to illustrate the social media nature of the campaign.show_traction
Open slide detailBeat · Action
24
Features Mike Rowe, likely representing the Discovery brand identity.show_traction
Open slide detailBeat · Action
25
The slide highlights the value proposition of adding Discovery to a media buy alongside traditional sports channels.show_traction
Open slide detailBeat · Action
26
Uses a thematic shark imagery to reinforce the brand identity of the event.show_traction
Open slide detailBeat · Action
27
The slide uses a high-quality lifestyle image to reinforce the 'family' brand positioning.show_traction
Open slide detailBeat · Action
28
The slide uses a visual of a dog paw over a screen to emphasize the 'animal' theme. The metrics represent index scores relative to a baseline.show_traction
Open slide detailBeat · Action
29
Features Snoop Dogg and Martha Stewart as hosts.show_traction
Open slide detailBeat · Action
30
The slide uses a high-impact visual of a satellite to reinforce the 'science' and 'STEM' branding.inspire_vision
Open slide detailBeat · Action
31
The data points represent indices against the US population for specific interest categories within four main segments.analyze_data
Open slide detailBeat · Action
32
The slide uses a high-impact background image to reinforce the 'road' metaphor in the title.show_traction
Open slide detailBeat · Action
33
The slide serves as social proof/traction by highlighting the dominance of Food Network content in specific demographics.show_traction
Open slide detailBeat · Action
34
Features Guy Fieri, Giada De Laurentiis, Ree Drummond, and Bobby Flay.show_traction
Open slide detailBeat · Action
35
The slide uses a lifestyle image to reinforce the 'upscale' and 'passionate' branding.decompose_segments
Open slide detailBeat · Action
36
The slide uses a gradient background and card-based layout to map content themes to specific days of the week.show_traction
Open slide detailBeat · Action
37
Uses authority-citation via Nielsen data to establish market dominance.show_traction
Open slide detailBeat · Action
38
The slide uses a split-screen design with a gradient background on the left and a solid dark blue background on the right.show_traction
Open slide detailBeat · Action