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Macy's · pitchdeck

Pitch deck: How Macy's is selling advertising on its retail media network

30 pages · 3 arc beats · 1 loops

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Pitch deck: How Macy's is selling advertising on its retail media network

Macy's
arc beats above · slides in the middle · loops below · scroll → 1 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 7 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits
— 0/2 slides
50% 1/2 slides
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100% 2/2 slides 50% 1/2 slides Solution 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits
— 0/3 slides
100% 3/3 slides 66.7% 2/3 slides 100% 3/3 slides 100% 3/3 slides Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
50% 1/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Problem
02
present_solution
Open slide detailBeat · ProblemLoop · Golden Circle
03
The slide uses a Venn diagram to illustrate the overlap between two business strategies.compare_peers
Open slide detailBeat · SolutionLoop · Golden Circle
04
The circular diagram represents a customer journey/funnel centered on 1P Data Targeted Advertising.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
05
The slide uses a 2x2-like grid structure to categorize advertising products.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
06
The slide uses a structured table to provide a decision-making framework for media planning.present_framework
Open slide detailLoop · Golden Circle
07
present_solution
Open slide detailLoop · Golden Circle
08
The title claims 30 placements, but the table total is 32.analyze_data
Open slide detailLoop · Golden Circle
09
The slide uses screenshots of a retail website with grey boxes indicating ad placement locations.present_solution
Open slide detailLoop · Golden Circle
10
The slide uses red boxes to highlight the specific sponsored product placements within the UI screenshots.present_solution
Open slide detailLoop · Golden Circle
11
The slide uses visual examples (screenshots) to demonstrate the practical application of the described marketing strategy.plan_implementation
Open slide detailLoop · Golden Circle
12
The table uses checkmarks and crosses to indicate capability availability across different ad channels.compare_peers
Open slide detailLoop · Golden Circle
13
The slide acts as a guide for advertisers on how to leverage Macy's loyalty program within their ad campaigns.present_framework
Open slide detailLoop · Golden Circle
14
The slide serves as a portfolio of creative assets for the Macy's Media Network.illustrate_case
Open slide detailLoop · Golden Circle
15
VBS likely stands for Video Billboard Screens or similar.present_solution
Open slide detailLoop · Golden Circle
16
present_solution
Open slide detailLoop · Golden Circle
17
The slide uses a funnel-like categorization (Reach, Engagement, Conversion) to map reporting metrics.present_solution
Open slide detailLoop · Golden Circle
18
The slide uses a table to categorize reporting capabilities by channel type (Onsite vs Offsite). Includes a footnote regarding Facebook reporting limitations.analyze_data
Open slide detail
19
show_traction
Open slide detail
20
The slide demonstrates the breadth of the Macy's Media Network advertiser base.show_traction
Open slide detailBeat · Market Size
21
The table provides directional pricing for Sponsored Products, Onsite Display Advertisements, and Offsite Audience Extension.present_solution
Open slide detailBeat · Market Size
22
Shows specific ad slot locations (highlighted in grey) for homepage takeovers or rotational display ads.plan_implementation
Open slide detail
23
Shows visual examples of ad placements on e-commerce category pages.present_solution
Open slide detail
24
Shows specific ad placement locations (highlighted in grey) across different device interfaces.plan_implementation
Open slide detail
25
The slide uses screenshots of Macy's website/app to illustrate ad placement locations.present_solution
Open slide detail
26
The slide highlights 'transaction-ready' customers as the target audience for these ad placements.present_solution
Open slide detail
27
Shows examples of an audience extension ad placement on a publisher site (Vogue) and a social media ad unit.plan_implementation
Open slide detail
28
The slide highlights a minimalist ad format that relies solely on product imagery without additional creative assets.present_solution
Open slide detail
29
Includes operational details like lead time, volume, and pricing.present_solution
Open slide detail
30
The slide outlines the logistics and constraints for a specific advertising channel (package inserts) within the Macy's e-commerce ecosystem.plan_implementation
Open slide detail