The pitch deck edtech startup Tract used to raise $7 million

Tract

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 10 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 3 slides 100% 3/3 slides 100% 3/3 slides · 10 hits

— 0/3 slides

100% 3/3 slides 100% 3/3 slides Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 7 hits

— 0/2 slides

50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Evidence 4 slides 100% 4/4 slides 100% 4/4 slides · 34 hits

— 0/4 slides

25% 1/4 slides 100% 4/4 slides

— 0/4 slides

every slide · same image gating as the playbook

front_matter

Uses visual imagery of prominent creators (Charli D'Amelio and Ryan Kaji) to illustrate the point.establish_context

Open slide detailBeat · ProblemLoop · Cost Of Inaction

establish_context

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The chart is a 100% stacked bar chart representing time allocation.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses a binary comparison frame (allowed vs banned) to position the product.compare_peers

Open slide detailBeat · AgitateLoop · Cost Of Inaction

The slide uses a playful, cartoonish aesthetic with a TV-shaped frame for the video demo.present_solution

Open slide detailBeat · SolutionLoop · Jobs To Be Done

Uses a screenshot of a tweet by Adam Mosseri as social proof/authority citation.present_solution

Open slide detailBeat · SolutionLoop · Jobs To Be Done

other

show_traction

Includes quantitative metrics (posts, likes, session duration, frequency) and qualitative user feedback from young users.show_traction

The slide uses a mix of aggregate platform metrics and specific user personas to demonstrate engagement.show_traction

The slide uses a circular process diagram to explain the business growth mechanism.show_traction