Pitch deck customer insights startup Retina used to raise $8 million

Retina

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 3 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

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Slide inventory

every slide · same image gating as the playbook

front_matter

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Uses a LTV vs. CAC curve to demonstrate the fallacy of aggregate profitability metrics.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses a timeline/journey framework to contrast current industry practice with the ideal optimization point.frame_problem

Open slide detailBeat · AgitateLoop · Cost Of Inaction

size_opportunity

Open slide detailLoop · Cost Of Inaction

present_solution

Open slide detailBeat · Solution

The slide uses a table of customer data and a scatter plot visualization to illustrate the clustering of customer archetypes.present_solution

Open slide detail

The slide maps organizational functions to specific data applications like QoC, Personas, and eCLV scores.present_solution

Open slide detail

show_traction

Open slide detail

The slide uses a before-after-bridge structure implicitly by contrasting the problem of waiting for transactions with the solution of predictive CLV.illustrate_case

Open slide detailLoop · Quick Win Big Bet

The table displays customer segmentation data including revenue, population size, LTR, and behavioral attributes.illustrate_case