Pitch deck example that AR startup Anima used to raise $3 million

Anima
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

15
every slide · same image gating as the playbook
01
Slide 1
Minimalist design with embossed logo and lime green text.front_matter
Open slide detailBeat · What Is
02
This is a famous image of Mark Zuckerberg's avatar from the Meta Connect 2021 presentation.inspire_vision
Open slide detailBeat · What Is
03
The slide uses a three-part visual sequence to evoke a negative emotional response to existing VR/metaverse platforms.frame_problem
Open slide detailBeat · What Is
04
The slide uses a surrealist image of a giant boombox floating in the sky to evoke a sense of wonder and future-facing technology.inspire_vision
Open slide detailBeat · What Could BeLoop · Golden Circle
05
The slide uses a background image of an AR astronaut over a city skyline to visually represent the 'whimsical' nature of the product.inspire_vision
Open slide detailBeat · What Could BeLoop · Golden Circle
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inspire_vision
Open slide detailBeat · What Could BeLoop · Golden Circle
07
The slide uses a visual demonstration of the product (AR character) alongside a testimonial/press quote to validate the solution.present_solution
Open slide detailBeat · New BlissLoop · Golden Circle
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The slide uses a high-quality 3D render/photo to evoke a sense of wonder and digital-physical convergence.inspire_vision
Open slide detailBeat · New BlissLoop · Golden Circle
09
Minimalist slide with a single, bold thesis statement.inspire_vision
Open slide detailBeat · New BlissLoop · Golden Circle
10
The slide uses a simple vertical line with arrows to connect the three components, suggesting a unified ecosystem.present_solution
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
11
The slide uses a minimalist design with a large headline and a central image of a smartphone displaying an AR scene.present_solution
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
12
The slide uses a high-impact visual of a metallic sculpture in a snowy mountain landscape to evoke a specific aesthetic or experiential quality.other
Open slide detailBeat · New BlissLoop · Quick Win Big Bet
13
The slide uses a playful, voxel-art aesthetic. 'TRY THIS' appears to be a call-to-action button.transition
Open slide detailBeat · New Bliss
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Includes logos of companies associated with the team members at the bottom.other
Open slide detailBeat · New Bliss
15
state_next_steps
Open slide detailBeat · New Bliss