Microsoft Advertising's pitch deck for sponsored products ads

Microsoft

arc beats above · slides in the middle · loops below · scroll → 0 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 15 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Whole deck 15 slides 100% 15/15 slides 100% 15/15 slides · 87 hits

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20% 3/15 slides 13.3% 2/15 slides

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every slide · same image gating as the playbook

front_matter

The slide uses three distinct metrics to frame the market opportunity for e-commerce.size_opportunity

The slide uses two pie charts to contrast search engine market share vs. user overlap behavior.compare_peers

The chart highlights cross-platform behavioral differences in retail search intent.analyze_data

present_solution

The diagram uses a hub-and-spoke layout to show how various activities contribute to the central goal of revenue growth.present_solution

The slide uses a 'Did you know?' section to establish market context before showing the product solution.present_solution

The slide uses a three-column layout to present value propositions.present_solution

present_solution

Uses a visual diagram to explain the additive bidding mechanism.present_solution

The table displays metrics like Impressions, Clicks, CTR, CPC, Spend, and Conversions for specific merchant products.analyze_data

The table highlights 'Assisted' metrics in a blue box, clarifying what is and isn't included in the reporting.analyze_data