Instacart's pitch deck shows big advertising ambitions

Instacart

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 11 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides · 2 hits

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Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Solution 4 slides 100% 4/4 slides 100% 4/4 slides · 17 hits

— 0/4 slides

25% 1/4 slides 25% 1/4 slides 100% 4/4 slides

— 0/4 slides

Traction 4 slides 100% 4/4 slides 100% 4/4 slides · 29 hits

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50% 2/4 slides 25% 1/4 slides 100% 4/4 slides · 5 hits 25% 1/4 slides Product Demo 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

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100% 1/1 slides

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Slide inventory

every slide · same image gating as the playbook

The slide uses a combination of big numbers to establish market dominance and a logo grid to provide social proof.show_traction

Open slide detailBeat · Traction

The charts show a sharp inflection point for Instacart around April 2020, likely corresponding to the onset of the COVID-19 pandemic.analyze_data

Open slide detailBeat · Market Size

audience-segmentation

Open slide detailBeat · TractionLoop · Voice Of Customer

show_traction

Open slide detailBeat · Traction

present_solution

Open slide detailBeat · Solution

The chart displays monthly data for 2019. The table compares 'Current' vs 'Year Ago' (YAGO) across 8 key performance indicators.show_traction

Open slide detailBeat · Solution

The slide uses a series of mobile app screenshots to illustrate product placement across different user touchpoints.present_solution

Open slide detailBeat · Solution

Uses a screenshot of an Instacart search results page as a visual aid to demonstrate 'prime shelf space'.present_solution

Open slide detailBeat · Solution

Uses a pictograph (icon grid) to represent market share of total US grocery GTV.size_opportunity

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The chart shows a clear trend of 'Your Items' (orange) growing as a share of conversions over time.show_traction

Open slide detailBeat · Product Demo