ID5 Series A pitch deck to save ad targeting from privacy changes

ID5

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 6 total

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Metrics

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Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

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Why Now 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

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every slide · same image gating as the playbook

The slide uses a growth chart to establish market size and context for the company's value proposition.size_opportunity

Open slide detailBeat · Market Size

Uses a 'Yesterday, Today, Tomorrow' framework to illustrate industry evolution.argue_timing

Open slide detailBeat · Why NowLoop · Why Now

Uses a funnel-like decomposition to arrive at the $13.1bn target market figure.size_opportunity

Open slide detailBeat · Market SizeLoop · Quick Win Big Bet

The slide uses two area charts and one stacked area chart to visualize growth.show_traction

The chart shows a total of 1.3 billion active device IDs as of Q2 2020.analyze_data

Open slide detailBeat · Appendix – Universal IDs in the world

The slide uses a numbered process flow to explain the technical integration of the ID5 API within the ad-tech ecosystem.illustrate_case

Open slide detailBeat · Appendix – How Universal ID works