HeyCharge: Startup lands $4.7m from BMW using this pitch deck

HeyCharge

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 13 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem (Identify pain) 3 slides 100% 3/3 slides 100% 3/3 slides · 10 hits

— 0/3 slides

100% 3/3 slides

— 0/3 slides

100% 3/3 slides 100% 3/3 slides Agitate (Make it worse) 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits

— 0/2 slides

50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides · 4 hits Solution (Provide relief) 7 slides 100% 7/7 slides 100% 7/7 slides · 31 hits

— 0/7 slides

14.3% 1/7 slides 28.6% 2/7 slides 100% 7/7 slides 100% 7/7 slides Team 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

every slide · same image gating as the playbook

front_matter

Uses a simple icon-grid to illustrate target segments.size_opportunity

The slide uses national and global data points to illustrate market scale.size_opportunity

Uses a photo as evidence of a specific pain point.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

The slide uses a simple, high-contrast green background with a central callout box.inspire_vision

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

Uses a before-after-framing approach to contrast user frustration with the product's value proposition.frame_problem

Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction

The slide uses a simple linear process flow to explain the technical solution for connectivity in challenging environments.present_solution