Fantasy soccer startup Sorare won $4 million with this pitch deck — playbook

Fantasy soccer startup Sorare won $4 million with this pitch deck

Sorare

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

5

coverage by narrative range · generated from this deck JSON

Narrative range 14 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

— 0/1 slides

100% 1/1 slides 100% 1/1 slides

— 0/1 slides

Market Size 3 slides 100% 3/3 slides 100% 3/3 slides · 17 hits

— 0/3 slides

66.7% 2/3 slides 33.3% 1/3 slides 100% 3/3 slides

— 0/3 slides

Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides

— 0/2 slides

Traction 7 slides 100% 7/7 slides 100% 7/7 slides · 38 hits

— 0/7 slides

28.6% 2/7 slides 14.3% 1/7 slides 100% 7/7 slides

— 0/7 slides

Vision 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

— 0/1 slides

— 0/1 slides

100% 1/1 slides

— 0/1 slides

Slide inventory

22

every slide · same image gating as the playbook

01

The slide uses a high-impact visual of a player to establish the brand's focus on soccer.front_matter

Open slide detail

02

other

Open slide detail

03

Uses logos of major gaming franchises to illustrate the problem space.frame_problem

Open slide detailBeat · Problem

04

Uses a three-column layout to establish a timeline of market validation.argue_timing

Open slide detailLoop · Cost Of Inaction

05

Uses a high-value sports card as a visual anchor for the concept of collectibles.size_opportunity

Open slide detailBeat · Market Size

06

The slide uses a linear process flow to explain the core product loop.present_framework

Open slide detailBeat · Market Size

07

size_opportunity

Open slide detailBeat · Market Size

08

present_solution

Open slide detailBeat · Solution

09

present_solution

Open slide detailBeat · Solution

10

The chart shows a clear correlation between club launches and sales growth.show_traction

Open slide detailBeat · Traction

11

The slide uses a logo-grid to establish credibility and market dominance.show_traction

Open slide detailBeat · Traction

12

plan_implementation

Open slide detailBeat · Traction

13

The slide uses a powerful image of a football player to evoke the emotional appeal of sports collecting.inspire_vision

Open slide detailBeat · Traction

14

The slide lists six investors/angels with their respective backgrounds.show_traction

Open slide detailBeat · Traction

15

show_traction

Open slide detailBeat · Traction

16

The slide features screenshots of community-led projects, including a player card analysis dashboard and a Discord-based game leaderboard.show_traction

Open slide detailBeat · Traction

17

inspire_vision

Open slide detailBeat · Vision

18

The slide highlights the lead investors and notable participants in the funding round.show_traction

Open slide detail

19

appendix

Open slide detail

20

size_opportunity

Open slide detailLoop · Golden Circle

21

present_solution

Open slide detailLoop · Golden Circle

22

The slide uses a collage of screenshots from Discord to build social proof.show_traction

Open slide detail