Exclusive look at the pitch deck Upstream used to raise $12.5 million

Upstream
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

8
coverage by narrative range · generated from this deck JSON

Slide inventory

12
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
Uses a timeline framework to justify the need for new community platforms.argue_timing
Open slide detailBeat · Why NowLoop · Why Now
03
Uses a simple contrast-pair framework to define the market gap.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
Uses a 'before-after' framing to contrast a fragmented stack with a unified solution.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
05
The slide uses a simple additive framework to explain the business model components.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
06
Uses an analogy to Discord to frame the value proposition.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
07
The slide combines a product screenshot with key performance indicators.show_traction
Open slide detailBeat · Traction
08
The slide uses a combination of a bulleted list for strategic goals and an icon-based visual representation of the product ecosystem (Chat + Wallet + Mobile).plan_implementation
Open slide detailBeat · Roadmap
09
size_opportunity
Open slide detailBeat · Market Size
10
The slide uses a logo-grid to categorize competitors by function (Governance, Treasury, Communication, Token Gating) to highlight the 'all-in-one' value proposicompare_peers
Open slide detailBeat · Competition
11
The slide emphasizes the founders' long-term collaboration and domain expertise.other
Open slide detailBeat · Team
12
The slide features a sidebar with logos of companies where team members have previously worked.other
Open slide detailBeat · Team