Cat-furniture startup Tuft and Paw raised $1M with this pitch deck

tuft + paw
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

17
every slide · same image gating as the playbook
01
Slide 1
front_matter
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This is a narrative-driven problem statement that establishes the 'why' behind the company's founding.frame_problem
Open slide detailBeat · Problem
03
size_opportunity
Open slide detailBeat · ProblemLoop · Aha Moment
04
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
05
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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inspire_vision
07
The slide serves as visual proof of product existence and market readiness.show_traction
Open slide detailBeat · Traction
08
The slide uses a table to show individual customer order history (anonymized) and a single representative testimonial to build social proof.show_traction
Open slide detailBeat · Traction
09
The slide uses a simple area chart to visualize growth over time from 2018 to 2021.show_traction
Open slide detailBeat · Traction
10
transition
Open slide detailBeat · Roadmap
11
plan_implementation
Open slide detailBeat · Roadmap
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The slide highlights product expansion strategy and timeline.present_solution
Open slide detailBeat · Roadmap
13
plan_implementation
Open slide detailBeat · Roadmap
14
show_traction
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The slide features photos of team members and investors, often accompanied by their pets.other
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Uses the 'D2C success story' archetype to build credibility.cite_precedent
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transition