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Amazon · pitchdeck

Amazon's 2019 OTT pitch deck

18 pages · 6 arc beats · 3 loops

Pitchdeck Download JSON
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Amazon's 2019 OTT pitch deck

Amazon
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

6
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Why Now 2 slides 100% 2/2 slides 100% 2/2 slides · 20 hits
— 0/2 slides
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100% 2/2 slides 100% 2/2 slides · 4 hits Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
— 0/1 slides
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100% 1/1 slides
— 0/1 slides
Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
— 0/1 slides
— 0/1 slides
100% 1/1 slides · 2 hits 100% 1/1 slides Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits
— 0/1 slides
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100% 1/1 slides
— 0/1 slides
Customer Journey 7 slides 100% 7/7 slides 100% 7/7 slides · 39 hits
— 0/7 slides
— 0/7 slides
28.6% 2/7 slides 100% 7/7 slides · 8 hits 100% 7/7 slides Go-to-Market 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits
— 0/1 slides
100% 1/1 slides
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100% 1/1 slides
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Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
The slide uses Amazon Fire TV hardware as a visual anchor for the OTT market opportunity.argue_timing
Open slide detailBeat · Why NowLoop · Why Now
03
The slide uses a combination of external market research (Forrester) and internal Amazon data to validate the opportunity.establish_context
Open slide detailBeat · Why NowLoop · Why Now
04
The slide uses a line chart to demonstrate the convergence of OTT and Live TV viewing habits.size_opportunity
Open slide detailBeat · Market Sizing
05
The slide uses a visual of a Fire TV interface to anchor the 'more than an online shop' claim.show_traction
Open slide detailBeat · Traction
06
The slide uses icons to represent demographic segments and a callout for the global Prime member count.establish_context
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
07
The slide uses a visual of a TV interface to demonstrate the product environment.present_solution
Open slide detailBeat · SolutionLoop · Voice Of Customer
08
The slide uses icons to represent key value propositions of Amazon's advertising platform.present_solution
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
09
The slide highlights the integration of IMDb Freedive into the Fire TV interface.present_solution
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
10
The slide uses a three-circle linked diagram to represent the value proposition.present_solution
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
11
The slide uses a wave-like process flow to represent the progression of advertising strategy.present_framework
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
12
The slide uses a linear process flow (Initial audience -> Insights -> Results) to illustrate audience segmentation strategy.present_framework
Open slide detailBeat · Customer JourneyLoop · Voice Of Customer
13
The slide uses a four-column layout to present distinct measurement capabilities.present_framework
Open slide detail
14
The slide highlights the effectiveness of TNF campaigns in driving customer acquisition.show_traction
Open slide detail
15
The slide uses a four-column layout to categorize video supply sources: Fire TV apps, NFL content, Ad-supported sports, and IMDb Freedive.present_solution
Open slide detailBeat · Go-to-Market
16
present_solution
Open slide detail
17
Includes a table for Amazon reporting, a horizontal bar chart for audience VCRs, and a grouped bar chart for brand lift.show_traction
Open slide detail
18
The slide uses a mix of donut charts and big numbers to present audience demographics.analyze_data
Open slide detail