Airbnb's first investor pitch deck shows how to raise money

Airbnb

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 4 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits

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100% 1/1 slides 100% 1/1 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

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100% 1/1 slides 100% 1/1 slides Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Business Model 1 slides 100% 1/1 slides 100% 1/1 slides · 10 hits

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every slide · same image gating as the playbook

This is the famous first slide of the original Airbnb pitch deck.front_matter

This is the original Airbnb pitch deck slide 2.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

This is an early Airbnb pitch deck slide.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

This is an early Airbnb pitch deck slide.show_traction

Open slide detailLoop · Jobs To Be Done

Classic TAM/SAM/SOM bubble chart representation.size_opportunity

Open slide detailBeat · Market SizeLoop · Jobs To Be Done

This is the famous original Airbnb pitch deck slide showing the core product flow.present_solution

Open slide detailLoop · Jobs To Be Done

This is the famous Airbnb pitch deck slide showing their revenue model.present_solution

Open slide detailBeat · Business ModelLoop · Jobs To Be Done

This is the famous Airbnb pitch deck slide detailing their early growth hacking strategies.plan_implementation

Open slide detailLoop · Jobs To Be Done

This is the original Airbnb pitch deck slide 9.compare_peers

Open slide detailLoop · Jobs To Be Done

The slide uses a 2x3 grid layout to present core value propositions.present_solution

Open slide detailLoop · Jobs To Be Done

The slide is a photograph of a physical office wall used as a timeline infographic.show_traction