Here's the pitch deck Vercel used to raise a $40 million Series B — its second funding round of the year — as it sees 'skyrocketing' popularity for its developer tools

Vercel
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

20
every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Humble Origins
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The slide uses a social proof mechanism by leveraging a high-authority figure (Paul Graham) to validate a customer testimonial.illustrate_case
Open slide detailBeat · Humble Origins
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This is a classic 'hook' slide designed to create immediate tension and curiosity.frame_problem
Open slide detailBeat · Humble OriginsLoop · Cost Of Inaction
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The red donut chart appears to be a decorative element rather than a data-driven visualization.frame_problem
Open slide detailBeat · Early StrugglesLoop · Cost Of Inaction
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frame_problem
Open slide detailBeat · Early StrugglesLoop · Cost Of Inaction
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The red donut chart acts as a visual anchor for the problem statement.frame_problem
Open slide detailBeat · Early StrugglesLoop · Cost Of Inaction
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transition
Open slide detailBeat · Rising Success
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front_matter
Open slide detailBeat · Rising Success
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The slide combines a time-series growth chart with social proof via customer logos and Alexa rank penetration metrics.show_traction
Open slide detailBeat · Rising Success
10
The slide uses a ticket-style graphic at the top to establish the event context.show_traction
Open slide detailBeat · Rising Success
11
The slide uses a layered parallelogram diagram to represent the three core components of the Vercel platform.present_solution
Open slide detailBeat · Rising Success
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present_solution
Open slide detailBeat · Rising Success
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present_solution
Open slide detailBeat · Rising Success
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present_solution
Open slide detailBeat · Rising Success
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Uses a three-column layout to explain the product lifecycle.present_solution
Open slide detailBeat · Rising Success
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The slide uses a timeline-based layout to demonstrate customer growth.show_traction
Open slide detailBeat · The BreakthroughLoop · Quick Win Big Bet
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show_traction
Open slide detailBeat · The BreakthroughLoop · Quick Win Big Bet
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show_traction
Open slide detailBeat · The BreakthroughLoop · Quick Win Big Bet
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The slide uses a series of line charts to visualize growth trends, with text summaries highlighting percentage increases.show_traction
Open slide detailBeat · The BreakthroughLoop · Quick Win Big Bet
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Likely a transition or placeholder slide.filler
Open slide detailBeat · Ultimate Achievement