The pitch deck a direct-to-consumer life insurance startup used to raise $20 million

Dayforward
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

17
every slide · same image gating as the playbook
01
Slide 1
Minimalist design with brand name and value proposition.front_matter
02
Uses emotional imagery (father and son in superhero capes) to anchor the 'why now' argument.argue_timing
03
Uses a strong contrast-based framing to challenge the status quo assumption.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
The slide uses a minimalist, high-contrast design to emphasize the statistic.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
05
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
Uses a horizontal bar chart to represent the distribution of insurance coverage adequacy.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
07
The slide uses a rhetorical question to frame a market friction problem.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
08
frame_problem
Open slide detailBeat · Agitate
09
Uses a comparative structure to highlight why current market players fail to innovate.frame_problem
Open slide detailBeat · Agitate
10
frame_problem
Open slide detailBeat · Agitate
11
present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
12
summarize
Open slide detailBeat · SolutionLoop · Golden Circle
13
The slide uses a color-coded matrix to distinguish between D2C tech requirements (dark blue) and insurance carrier requirements (red).present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
14
Uses a before-after-bridge style mapping to show how the company addresses market inefficiencies.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
15
The slide uses a 3-column grid to contrast existing market players with the company's target market.compare_peers
16
summarize
Open slide detailBeat · Team
17
other
Open slide detailBeat · Team