anlak storytelling
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Postmates · pitchdeck

LEAKED: A decade before Postmates was acquired by Uber for $2.65 billion;; its founder used this 13-slide pitch deck to sell his idea for the new delivery service

13 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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LEAKED: A decade before Postmates was acquired by Uber for $2.65 billion;; its founder used this 13-slide pitch deck to sell his idea for the new delivery service

Postmates
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 5 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits
— 0/1 slides
— 0/1 slides
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100% 1/1 slides
— 0/1 slides
Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides
— 0/2 slides
Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
— 0/1 slides
— 0/1 slides
100% 1/1 slides
— 0/1 slides
Business Model 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits
— 0/1 slides
— 0/1 slides
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100% 1/1 slides
— 0/1 slides

Slide inventory

13
every slide · same image gating as the playbook
01
Slide 1
The slide includes a date (April 2011) and a redacted contact field.front_matter
Open slide detailLoop · Why Now
02
Includes headshots for team members, investors, and advisors.other
Open slide detailLoop · Why Now
03
The slide uses a single image of a UPS InfoNotice to evoke the 'pain' of a failed delivery attempt.frame_problem
Open slide detailBeat · Problem
04
present_solution
Open slide detailLoop · Zoom In
05
The table uses color-coding (green for positive, red for negative) to highlight Postmates' competitive advantage.compare_peers
Open slide detailLoop · Zoom In
06
Uses a power law / long tail distribution visualization to highlight market fragmentation.size_opportunity
Open slide detailBeat · Market Size
07
The slide lists various industries and use cases, with some highlighted in green, likely indicating current or prioritized segments.size_opportunity
Open slide detailBeat · Market Size
08
The slide uses iconography to represent different types of traction milestones.show_traction
Open slide detailBeat · Traction
09
The slide uses a 2x2 matrix layout to represent a sequential process.plan_implementation
Open slide detail
10
present_solution
Open slide detailBeat · Business Model
11
The slide uses a layered architecture diagram to illustrate the technology stack.present_solution
Open slide detail
12
summarize
Open slide detail
13
The slide includes a stylized illustration of a cyclist with a cape, suggesting a 'superhero' delivery service theme.front_matter
Open slide detail