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KOS · pitchdeck

We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million

29 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million

KOS
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 8 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
100% 2/2 slides
— 0/2 slides
100% 2/2 slides · 3 hits 100% 2/2 slides Agitate (Make it worse) 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides
— 0/1 slides
100% 1/1 slides · 2 hits 100% 1/1 slides Solution (Provide relief) 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides 100% 2/2 slides Desire 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
— 0/1 slides
100% 1/1 slides 100% 1/1 slides
— 0/1 slides
Interest 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides
— 0/2 slides

Slide inventory

29
every slide · same image gating as the playbook
01
Slide 1
Hand-drawn aesthetic with space-themed illustrations.front_matter
Open slide detail
02
The slide contains a humorous placeholder for a redacted chart.inspire_vision
Open slide detail
03
The slide uses a friendly, hand-drawn illustration style to introduce the founders.other
Open slide detail
04
Uses a personal story to establish the 'why' behind the business mission.establish_context
Open slide detail
05
Uses a split-layout design with a dark sidebar for context.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
06
The slide uses a split-layout design with a dark sidebar containing the transition word 'and...'.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
07
Includes a hand-drawn illustration of a fit character.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
08
The slide uses lifestyle photography to convey the brand's value proposition of health and convenience.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
09
The diagram illustrates a circular, natural ecosystem involving the sun, plants, and humans, contrasting with traditional dairy-based cycles.inspire_vision
Open slide detailBeat · Desire
10
The slide uses a 2x2 grid layout to showcase product categories with accompanying brand-consistent illustrations.present_solution
Open slide detailBeat · Interest
11
The slide uses a redacted chart to show growth trajectory without disclosing specific financial figures.show_traction
Open slide detailBeat · Interest
12
The slide contains redacted data points and placeholders for metrics like CAC and MER.show_traction
Open slide detail
13
The slide uses a playful, illustrative brand identity.inspire_vision
Open slide detail
14
Includes a social media testimonial from Tulsi Gabbard as social proof.inspire_vision
Open slide detail
15
Includes a progress bar visualization showing current progress toward a 10 million meal goal.inspire_vision
Open slide detail
16
The slide content is redacted.other
Open slide detail
17
The slide uses a grid-based layout to showcase product packaging across different categories.present_solution
Open slide detail
18
The slide uses placeholders for financial data (TAM, Gross Sales).summarize
Open slide detail
19
The slide contains placeholders for financial data (TAM, Gross Sales) which are currently empty.present_solution
Open slide detail
20
The slide uses placeholders for financial metrics ($).present_solution
Open slide detail
21
The slide uses placeholders ($) for financial data points.present_solution
Open slide detail
22
The slide uses a hub-and-spoke layout to categorize retail partners by channel type.show_traction
Open slide detail
23
The slide uses a pie chart to show market share and a bar chart to show customer review distribution.show_traction
Open slide detail
24
The slide uses a humorous placeholder text to explain the absence of sensitive competitive data.show_traction
Open slide detail
25
Includes a rocket graphic to emphasize growth and a SPINS data citation.show_traction
Open slide detail
26
The slide uses a combination of bulleted lists and photographic evidence to demonstrate operational control.present_solution
Open slide detail
27
The slide uses a three-part structure to validate market health: IPO/Public performance, M&A exit multiples, and private capital activity.size_opportunity
Open slide detail
28
The slide serves as social proof and visual evidence of market penetration.show_traction
Open slide detail
29
Includes brand-specific doodle art and a rocket ship graphic.state_next_steps
Open slide detail