This 15-slide pitch deck persuaded food giant Ecotone to buy an organic soup startup

Little Lunch

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 15 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

What Is 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits

— 0/4 slides

50% 2/4 slides · 3 hits

— 0/4 slides

100% 4/4 slides 50% 2/4 slides What Could Be 5 slides 100% 5/5 slides 100% 5/5 slides · 32 hits

— 0/5 slides

40% 2/5 slides 60% 3/5 slides 100% 5/5 slides 80% 4/5 slides New Bliss 6 slides 100% 6/6 slides 100% 6/6 slides · 38 hits

— 0/6 slides

33.3% 2/6 slides 100% 6/6 slides

— 0/6 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detailBeat · What Is

inspire_vision

Open slide detailBeat · What IsLoop · Golden Circle

Includes hand-drawn style annotations and food photography.inspire_vision

Open slide detailBeat · What IsLoop · Golden Circle

The slide uses a combination of narrative text and a list of five core brand pillars.establish_context

Open slide detailBeat · What Is

The slide uses a visual grid layout to showcase product packaging across different categories, with 'new' labels highlighting recent additions.present_solution

Open slide detailBeat · What Could Be

The slide uses a list-based format to present key investment highlights.summarize

Open slide detailBeat · What Could BeLoop · Quick Win Big Bet

present_solution

Open slide detailBeat · What Could BeLoop · Quick Win Big Bet

The slide uses a split-screen layout to contrast current traction (left) with future market opportunity (right).show_traction

Open slide detailBeat · What Could BeLoop · Quick Win Big Bet

Uses a sequential additive framework to show growth levers.plan_implementation

Open slide detailBeat · What Could BeLoop · Quick Win Big Bet

The slide uses a value-chain style flow to explain how outsourcing external functions enables scalability, while keeping core functions internal ensures controlpresent_solution

Open slide detailBeat · New Bliss

The slide is split into two distinct sections: social media traction (left) and brand perception/awareness (right).show_traction

Open slide detailBeat · New Bliss

Uses a central circular callout to emphasize the brand's broad appeal beyond a single demographic.audience-segmentation

Open slide detailBeat · New Bliss

The slide uses a collage-style layout with photos and bulleted lists to illustrate ESG commitments.other