Here's the pitch deck that recruiting startup Phenom used to triple its valuation to $1.3 billion in just over a year

Phenom
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

22
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Humble Origins
02
Includes company description, key metrics (offices, employees, customers), and mission statement.establish_context
Open slide detailBeat · Humble Origins
03
Slide contains two charts: one showing ARR from new logos vs cash burn, and one showing quarterly ARR growth.show_traction
Open slide detailBeat · Early Struggles
04
The slide uses horizontal bar charts to demonstrate growth in retention and loyalty metrics over time.show_traction
Open slide detailBeat · Early Struggles
05
The chart uses a grouped bar format to compare two data points per customer. The data is redacted.show_traction
Open slide detailBeat · Early Struggles
06
inspire_vision
Open slide detailBeat · Rising Success
07
frame_problem
Open slide detailBeat · Rising SuccessLoop · Logic Chain
08
Uses a central visual metaphor of a person with a paper bag over their head to represent the 'broken' talent experience.frame_problem
Open slide detailBeat · Rising SuccessLoop · Logic Chain
09
Note the typo in the title: 'Tranformations' instead of 'Transformations'.argue_timing
Open slide detailBeat · Rising SuccessLoop · Logic Chain
10
transition
Open slide detailBeat · The BreakthroughLoop · Logic Chain
11
inspire_vision
Open slide detailBeat · The BreakthroughLoop · Logic Chain
12
Uses color-coded circles behind headshots to distinguish personas.establish_context
Open slide detailBeat · The BreakthroughLoop · Logic Chain
13
The diagram uses a hub-and-spoke model with AI at the center, surrounded by four quadrants of user-facing features, and a base layer of integration and analyticpresent_solution
Open slide detailBeat · The BreakthroughLoop · Logic Chain
14
Uses an elephant on a ball as a visual metaphor for balance and scale.illustrate_case
Open slide detailBeat · The BreakthroughLoop · Logic Chain
15
show_traction
Open slide detailBeat · Ultimate AchievementLoop · Why Now
16
The slide uses a pyramid to represent hierarchical context and network diagrams to represent the complexity of the talent ecosystem.establish_context
Open slide detailBeat · Ultimate AchievementLoop · Why Now
17
The slide uses a layered architecture diagram showing AI infrastructure at the base, functional modules in the middle, and talent signals as inputs/outputs.present_solution
Open slide detailBeat · Ultimate AchievementLoop · Why Now
18
Uses a numbered list of metrics to build a case for market opportunity.argue_timing
Open slide detailBeat · Ultimate AchievementLoop · Why Now
19
Uses a concentric circle diagram to represent market sizing.size_opportunity
Open slide detailBeat · Ultimate Achievement
20
The slide uses a grid layout to categorize customers by industry, with redacted logo areas.show_traction
Open slide detailBeat · Ultimate Achievement
21
other
Open slide detailBeat · Ultimate Achievement
22
The slide uses placeholder black boxes for specific financial or strategic details under each category.plan_implementation
Open slide detailBeat · Ultimate Achievement