See the presentation a startup used to raise $3.7 million for an entirely new approach to helping millennials plan for their deaths

Cake

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 17 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem (Identify pain) 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits

— 0/3 slides

66.7% 2/3 slides 66.7% 2/3 slides 100% 3/3 slides · 5 hits 33.3% 1/3 slides Solution (Provide relief) 4 slides 100% 4/4 slides 100% 4/4 slides · 16 hits

— 0/4 slides

75% 3/4 slides 100% 4/4 slides · 9 hits 50% 2/4 slides Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

Team 9 slides 100% 9/9 slides 100% 9/9 slides · 51 hits

— 0/9 slides

44.4% 4/9 slides 55.6% 5/9 slides 100% 9/9 slides · 16 hits 33.3% 3/9 slides

every slide · same image gating as the playbook

The slide uses a high-contrast, emotional framing to position the brand as a helpful guide for end-of-life planning.present_solution

Open slide detailBeat · Problem (Identify pain)

other

Open slide detailBeat · Problem (Identify pain)

Uses a simple visual metaphor connecting a universal truth (100% mortality) to specific negative outcomes (pain points).frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

present_solution

Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction

Uses external validation (NYT) to establish market momentum.argue_timing

Open slide detailBeat · Solution (Provide relief)Loop · Why Now

Uses a nested circle diagram to illustrate the relationship between annual deaths and the broader population seeking guidance.size_opportunity

Open slide detailBeat · Solution (Provide relief)

EOL stands for End-of-Life.present_solution

Open slide detailBeat · Solution (Provide relief)

The slide uses a list of circular icons to categorize benefits.present_solution

The slide uses a two-column layout to separate awards from media coverage.show_traction

The slide uses a grid layout to present advisor profiles with headshots and bulleted credentials.other