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K-Zen Beverages · pitchdeck

Here's the pitch deck that cannabis-beverage startup K-Zen used to raise $5 million from seasoned Silicon Valley VC firm DCM Ventures

17 pages · 3 arc beats · 2 loops

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Here's the pitch deck that cannabis-beverage startup K-Zen used to raise $5 million from seasoned Silicon Valley VC firm DCM Ventures

K-Zen Beverages
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 8 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
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100% 1/1 slides
— 0/1 slides
Agitate (Make it worse) 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Solution (Provide relief) 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits
— 0/5 slides
40% 2/5 slides 80% 4/5 slides 100% 5/5 slides
— 0/5 slides

Slide inventory

17
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
summarize
Open slide detail
03
Uses a visual metaphor of growing plants from coins to represent market growth.size_opportunity
Open slide detail
04
Uses pie charts to represent market share/growth, though the visual representation is stylized rather than strictly proportional.size_opportunity
Open slide detail
05
Uses a Coca-Cola Life can as a visual metaphor for mainstream beverage appeal.establish_context
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
06
Uses authority-citation/social proof via news clippings to validate market interest.show_traction
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
07
The image shows the founders in a garage-style brewing setup, emphasizing the 'small regional player' context.frame_problem
Open slide detailBeat · Problem (Identify pain)
08
other
Open slide detail
09
inspire_vision
Open slide detailLoop · Golden Circle
10
The slide uses a vertical column layout to group logos by industry sector (Food/Bev, Brand Mgmt, Category Mgmt, Media, Regulatory, Cannabis).cite_precedent
Open slide detailLoop · Golden Circle
11
The 'How to Win' section functions as a strategic framework for execution.present_framework
Open slide detailBeat · Solution (Provide relief)
12
Uses a traffic light system (green, yellow, red) to score feasibility and market potential.prioritize
Open slide detailBeat · Solution (Provide relief)
13
The slide shows early branding iterations (KRŪZ, kōst, L4T) for different beverage formats.present_solution
Open slide detailBeat · Solution (Provide relief)
14
T2B stands for Top 2 Box (Definitely Try + Probably Try).show_traction
Open slide detailBeat · Solution (Provide relief)
15
The slide uses a simple list-based framework to define the company's strategic approach.present_framework
Open slide detailBeat · Solution (Provide relief)
16
The slide uses a vertical icon stack to represent the supply chain process (sourcing, manufacturing, packaging, logistics, distribution).plan_implementation
Open slide detail
17
The slide uses a custom '5 P's' framework, which is a variation of the traditional Marketing Mix (4 P's).present_framework
Open slide detail