Here's the investor deck that $800 million startup Carta used to raise $150 million in venture capital

Carta
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

23
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
Uses a visual comparison between physical stock certificates and a mobile trading app interface.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
03
present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
04
The slide uses a simple hub-spoke style diagram to represent the core value proposition of the platform.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
05
The image shows a digital representation of a stock certificate for 'Meetly' issued by 'eShares'.present_solution
Open slide detailBeat · Product DemoLoop · Cost Of Inaction
06
The slide uses a screenshot of a software interface to illustrate the 'automation' value proposition.present_solution
Open slide detailBeat · Product DemoLoop · Cost Of Inaction
07
The slide uses a screenshot of the 'Meetly' software interface to illustrate the product's functionality.present_solution
Open slide detailBeat · Product DemoLoop · Cost Of Inaction
08
The slide demonstrates the product's capability to organize complex equity data for individual owners.present_solution
Open slide detailBeat · Product DemoLoop · Cost Of Inaction
09
The diagram uses a hub-and-spoke model to show the relationship between the central company and its stakeholders (VCs and Employees).establish_context
Open slide detailLoop · Cost Of Inaction
10
The diagram uses a hub-and-spoke style to show capital and equity flows.present_framework
Open slide detailLoop · Cost Of Inaction
11
The slide uses a simple hub-and-spoke or linear process flow to define the target market nodes.present_solution
Open slide detailBeat · Business ModelLoop · Cost Of Inaction
12
The chart uses a stepped bar progression to imply growth or expansion into new market segments.size_opportunity
Open slide detailBeat · Business ModelLoop · Cost Of Inaction
13
transition
Open slide detailLoop · Cost Of Inaction
14
summarize
Open slide detailBeat · TractionLoop · Cost Of Inaction
15
The chart displays quarterly growth with two segments per bar, likely representing different revenue streams or customer segments.show_traction
Open slide detailBeat · TractionLoop · Cost Of Inaction
16
show_traction
Open slide detailBeat · TractionLoop · Cost Of Inaction
17
Includes definitions for CAC, Average ARR, and Payback period calculation.analyze_data
Open slide detailBeat · TractionLoop · Cost Of Inaction
18
The chart shows a consistent upward trend in shareholder count over 12 quarters.show_traction
Open slide detailBeat · TractionLoop · Cost Of Inaction
19
transition
Open slide detailBeat · TractionLoop · Cost Of Inaction
20
The slide uses a 'Note' disclaimer to clarify that these companies are not current customers, framing the slide as a vision for future product expansion.argue_timing
Open slide detailLoop · Cost Of Inaction
21
frame_problem
Open slide detailLoop · Cost Of Inaction
22
Uses a historical comparison to establish the company's long-term value proposition.inspire_vision
Open slide detailLoop · Analogy
23
state_next_steps