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Amplitude · pitchdeck

Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.

30 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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Amplitude became a $7.1 billion company after popping 9% in its first day of trading. Read the pitch deck that helped its 33-year-old CEO convince investors to get in early.

Amplitude
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits
— 0/2 slides
50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Solution 6 slides 100% 6/6 slides 100% 6/6 slides · 27 hits
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100% 6/6 slides · 8 hits 100% 6/6 slides Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
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50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Team 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
— 0/1 slides
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100% 1/1 slides 100% 1/1 slides Traction 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
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100% 2/2 slides · 4 hits 100% 2/2 slides

Slide inventory

30
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
03
summarize
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
The slide shows a bar chart comparing two segments (A and B) across three stages (OPEN, RESPONSE, SENT_TEXT) and a list of individual user event paths for thosepresent_solution
Open slide detailLoop · Cost Of Inaction
05
The slide shows a screenshot of the Amplitude UI with a cohort retention table.present_solution
Open slide detailLoop · Cost Of Inaction
06
present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
07
show_traction
Open slide detailBeat · SolutionLoop · Cost Of Inaction
08
present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
09
The bottom row of boxes suggests this is part of a three-pillar competitive advantage framework.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
10
The bottom row of boxes suggests a three-part competitive advantage framework, with this slide focusing on the middle pillar.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
11
The bottom row of boxes suggests this is part of a series of slides detailing different competitive advantages.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
12
KPCB slide, likely from Mary Meeker's Internet Trends report.size_opportunity
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
13
front_matter
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
14
Includes a callout box highlighting their previous venture, Sonalight, and a footer mentioning broader team credentials.other
Open slide detailBeat · TeamLoop · Cost Of Inaction
15
Uses a process-flow diagram to illustrate the logical dependency between measurement and product improvement.establish_context
Open slide detailLoop · Cost Of Inaction
16
establish_context
Open slide detailLoop · Cost Of Inaction
17
establish_context
Open slide detailLoop · Why Now
18
The slide uses a well-known industry anecdote to validate the need for the platform's specific analytical capabilities.illustrate_case
Open slide detailLoop · Why Now
19
present_solution
Open slide detailLoop · Why Now
20
The slide uses a central callout banner to define the core value proposition.present_solution
Open slide detailLoop · Why Now
21
The diagram shows a standard data pipeline architecture (mobile -> request servers -> processing -> storage/dashboard).present_solution
Open slide detailLoop · Why Now
22
present_solution
Open slide detailLoop · Why Now
23
present_solution
Open slide detailLoop · Why Now
24
The chart shows Y-O-Y growth percentages for different BI technologies, while the text provides absolute market size and CAGR projections.size_opportunity
Open slide detailLoop · Why Now
25
The diagram uses a 3D coordinate system to represent the convergence of three distinct growth vectors.argue_timing
Open slide detailLoop · Why Now
26
The pyramid is inverted, with the highest value/willingness to pay at the top.compare_peers
Open slide detailLoop · Cost Of Inaction
27
The slide uses a three-column layout to segment competitors into 'Generic big data/ETL', 'Out-of-the-box Event based analytics', and 'Mobile Marketing'.compare_peers
Open slide detailLoop · Cost Of Inaction
28
show_traction
Open slide detailLoop · Cost Of Inaction
29
The slide uses a simple list of three key attributes for the enterprise sales motion.plan_implementation
Open slide detailLoop · Cost Of Inaction
30
present_solution
Open slide detailLoop · Cost Of Inaction