This pitch deck persuaded Google to back Scoodle;; a startup set up by an ex-employee who wants teachers to become the 'Kim Kardashians of education'

Scoodle
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

19
every slide · same image gating as the playbook
01
Slide 1
The slide uses a mobile app screenshot to provide visual context for the product.establish_context
Open slide detailBeat · Humble OriginsLoop · Pattern Hunter
02
plan_implementation
Open slide detailBeat · Humble OriginsLoop · Pattern Hunter
03
The slide uses a social proof strategy by featuring a high-profile investor's endorsement.cite_precedent
Open slide detailBeat · Humble OriginsLoop · Pattern Hunter
04
Uses an analogy framework to define the company's market position.inspire_vision
Open slide detailBeat · Humble OriginsLoop · Pattern Hunter
05
Uses a provocative analogy comparing teachers to Kim Kardashian to illustrate the concept of personal branding in education.inspire_vision
Open slide detailBeat · Humble OriginsLoop · Pattern Hunter
06
present_solution
Open slide detailBeat · Rising Success
07
argue_timing
Open slide detailBeat · Rising SuccessLoop · Why Now
08
plan_implementation
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
09
Data source indicated as Google Analytics.show_traction
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
10
The slide uses circles to represent the relative size of the market segments.size_opportunity
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
11
The pricing shows a strikethrough on the £10/month price, suggesting a discount or promotional offer.present_solution
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
12
The math implies 100,000 * 10 * 12 = 12,000,000.analyze_data
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
13
show_traction
Open slide detailBeat · Rising SuccessLoop · Quick Win Big Bet
14
The slide features a grid of logos at the top representing the team's collective pedigree.other
Open slide detailBeat · Ultimate Achievement
15
The slide combines traction metrics (users, platform development, accelerator) with team bios.show_traction
Open slide detailBeat · Ultimate Achievement
16
The slide combines traction metrics with a list of notable backers/advisors.show_traction
Open slide detailBeat · Ultimate Achievement
17
state_next_steps
Open slide detailBeat · Ultimate Achievement
18
The slide uses pencil icons as bullet points to list key business highlights.show_traction
Open slide detailBeat · Ultimate Achievement
19
The slide serves as a contact page and visual product reinforcement.state_next_steps
Open slide detailBeat · Ultimate Achievement