A Black founder used this unusual pitch deck to raise $17 million from Ashton Kutcher;; Sean 'Diddy' Combs;; and the CEO of Qualtrics

Forethought
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

1
coverage by narrative range · generated from this deck JSON
Narrative range 21 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Whole deck 21 slides 100% 21/21 slides 100% 21/21 slides · 61 hits
0/21 slides
23.8% 5/21 slides 23.8% 5/21 slides
0/21 slides
61.9% 13/21 slides · 17 hits

Slide inventory

21
every slide · same image gating as the playbook
02
The image shows three individuals, two wearing Google-branded shirts, working together in an office setting.front_matter
03
This is a photograph of a live event stage, not a standard slide deck page.front_matter
04
front_matter
05
inspire_vision
06
The slide uses a visual metaphor of a frustrated user on the left to emphasize the pain points listed on the right.frame_problem
07
The slide uses a persona-based approach to introduce the product features.present_solution
08
The slide contrasts a specialized enterprise search interface (left) with a general web search interface (right).present_solution
09
The slide serves as social proof and validation of the company's early-stage success.show_traction
Open slide detailLoop · Quick Win Big Bet
10
Hand-drawn circle around the Typeform logo.show_traction
Open slide detailLoop · Quick Win Big Bet
11
The slide uses logos of previous employers and universities to establish credibility.other
Open slide detailLoop · Quick Win Big Bet
12
transition
Open slide detailLoop · Quick Win Big Bet
13
The slide uses a personal narrative to establish founder credibility and motivation.other
Open slide detailLoop · Quick Win Big Bet
14
Personal anecdote slide used to establish founder's early interest in AI.establish_context
Open slide detailLoop · Quick Win Big Bet
15
The slide uses a 'Birth of Forethought' header, suggesting a narrative about the origin of the company or product.establish_context
Open slide detailLoop · Why Now
16
size_opportunity
Open slide detailLoop · Why Now
17
transition
Open slide detailLoop · Why Now
18
Uses a historical progression framework to frame the current technological shift.establish_context
Open slide detailLoop · Why Now
19
Uses emotional appeal and visual storytelling to define the company's mission.inspire_vision
Open slide detailLoop · Quick Win Big Bet
20
The slide uses a visual juxtaposition to establish a narrative of legacy and ambition.illustrate_case
Open slide detailLoop · Quick Win Big Bet
21
state_next_steps
Open slide detailLoop · Quick Win Big Bet