Before it was a smash hit;; clothing resale app Poshmark struggled to convince investors that mobile was the future. Here’s the original;; 2011 pitch deck that inspired one VC to bet on it.

Poshmark

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 8 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides · 2 hits Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits

— 0/2 slides

50% 1/2 slides

— 0/2 slides

100% 2/2 slides 100% 2/2 slides · 4 hits Business Model 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits

— 0/4 slides

25% 1/4 slides 75% 3/4 slides 100% 4/4 slides 100% 4/4 slides · 8 hits

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

Uses a before-and-after visual framing to demonstrate product value.present_solution

Open slide detailLoop · Cost Of Inaction

The slide uses a screenshot of a mobile app interface to illustrate the social discovery mechanism.illustrate_case

Open slide detailLoop · Cost Of Inaction

The slide uses a table structure to present market data for 2010 and projections for 2015.size_opportunity

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

size_opportunity

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

The slide title is slightly misaligned with the content, which is purely qualitative feedback rather than market sizing data.show_traction

Open slide detailLoop · Cost Of Inaction

The diagram uses a column-based layout to categorize seller types, though the 'Buyers' and 'Merchandise' columns are empty, suggesting a focus on the 'Sellers' present_framework

Open slide detailLoop · Cost Of Inaction

The slide uses a circular process flow to represent a network effect or flywheel.present_framework

Open slide detailBeat · Business ModelLoop · Cost Of Inaction

plan_implementation

Open slide detailBeat · Business ModelLoop · Cost Of Inaction

The table categorizes competitors by their level of service in shipping and logistics.compare_peers

Open slide detailBeat · Business ModelLoop · Cost Of Inaction

present_solution

Open slide detailBeat · Business ModelLoop · Cost Of Inaction

The diagram uses color coding to distinguish between current components (grey) and future components (yellow).present_solution