A VC firm led by a Net-A-Porter cofounder just made a big bet on cannabis beverages. Here's an exclusive look at the pitch deck that helped Cann raise $5 million.

Cann
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

14
every slide · same image gating as the playbook
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Slide 1
front_matter
02
Uses a custom segmentation framework to categorize customers by their relationship with cannabis.frame_problem
Open slide detailBeat · ProblemLoop · Why Now
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Uses torn-paper style callout boxes to frame market evidence.size_opportunity
Open slide detailBeat · AgitateLoop · Why Now
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Uses a visual icon array to represent the 21/25 statistic and pairs it with qualitative user testimonials.frame_problem
Open slide detailBeat · AgitateLoop · Why Now
05
Uses a simple additive equation structure to define the product value proposition.present_solution
Open slide detailBeat · SolutionLoop · Aha Moment
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This is a cover or introductory slide for the product section of the pitch deck.front_matter
Open slide detailLoop · Aha Moment
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The slide uses a visual lineup of products to emphasize the lower calorie count of the featured product.compare_peers
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
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The slide uses a horizontal axis to group products by dosage ranges (2mg, 5-10mg, 10-20mg, 25-100mg).present_framework
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
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The slide highlights three specific flavor combinations and four 'free-from' product attributes.present_solution
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
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The slide uses a screenshot of an Instagram profile as a visual proof point for the 'digitally native' strategy.plan_implementation
Open slide detailBeat · Action
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plan_implementation
Open slide detailBeat · Action
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This slide serves as a visual example of the brand's marketing and outdoor advertising strategy.other
Open slide detailBeat · Action
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The slide uses a grid layout to intersperse lifestyle photography with direct customer quotes.illustrate_case
Open slide detailBeat · Action
14
Includes company logo in the center and relevant past employer/education logos at the bottom.other
Open slide detailBeat · Action