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UberCab · pitchdeck

Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.

25 pages · 5 arc beats · 2 loops

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Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.

UberCab
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 29 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
100% 2/2 slides 50% 1/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Attention 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides
— 0/1 slides
100% 1/1 slides
— 0/1 slides
Need 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
100% 2/2 slides 50% 1/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Satisfaction 22 slides 100% 22/22 slides 100% 22/22 slides · 80 hits
— 0/22 slides
36.4% 8/22 slides · 10 hits 31.8% 7/22 slides 100% 22/22 slides · 24 hits 9.1% 2/22 slides

Slide inventory

25
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Attention
02
This is the second slide of the original UberCab pitch deck.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
03
This is the famous original UberCab pitch deck slide.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
Uses the 'NetJets of car services' analogy to frame the business model.present_solution
Open slide detailBeat · SolutionLoop · Jobs To Be Done
05
This is an early Uber pitch deck slide defining the 'digital-hail' concept to bypass medallion requirements.present_solution
Open slide detailBeat · SolutionLoop · Jobs To Be Done
06
Early Uber pitch deck slide.present_solution
Open slide detailBeat · Satisfaction
07
other
Open slide detailBeat · Satisfaction
08
Slide 8 from the original UberCab pitch deck.present_solution
Open slide detailBeat · Satisfaction
09
Early Uber pitch deck slide showing the web-based interface functionality.present_solution
Open slide detailBeat · Satisfaction
10
present_solution
Open slide detailBeat · Satisfaction
11
This is the original UberCab pitch deck slide highlighting the value proposition relative to incumbents.frame_problem
Open slide detailBeat · Satisfaction
12
The slide uses a bulleted list to present arguments for environmental sustainability.present_solution
Open slide detailBeat · Satisfaction
13
Slide 13 from the original Uber pitch deck.present_solution
Open slide detailBeat · Satisfaction
14
Early Uber pitch deck slide showing geographic focus.establish_context
Open slide detailBeat · Satisfaction
15
The slide highlights mobile integration, route optimization algorithms (operations research), and system-level tracking features.present_solution
Open slide detailBeat · Satisfaction
16
The slide uses a visualization of traffic/demand patterns to illustrate the 'hover' concept.present_solution
Open slide detailBeat · Satisfaction
17
The table shows data from 2004-2014, though the source citation is dated 2008.size_opportunity
Open slide detailBeat · Satisfaction
18
Original UberCab pitch deck slide.decompose_segments
Open slide detailBeat · Satisfaction
19
The table provides market sizing data for taxi and limousine services in 2009, used to justify the selection of target cities.plan_implementation
Open slide detailBeat · Satisfaction
20
This is a classic scenario planning slide often found in early-stage pitch decks.analyze_data
Open slide detailBeat · Satisfaction
21
The slide uses a pie chart for US OS market share and a 100% stacked bar chart for regional manufacturer share.establish_context
Open slide detailBeat · Satisfaction
22
This slide outlines potential cost-saving measures and dynamic pricing strategies.plan_implementation
Open slide detailBeat · Satisfaction
23
This is an early Uber pitch deck slide outlining the initial go-to-market strategy.plan_implementation
Open slide detailBeat · Satisfaction
24
The slide uses historical smartphone market data from 2005-2007 to justify the market size projection.size_opportunity
Open slide detailBeat · Satisfaction
25
This is the famous early Uber pitch deck slide showing initial setup and recruitment.show_traction
Open slide detailBeat · Satisfaction