The pitch deck that Midwestern startup Bellwethr used to raise a $2.5 million seed round to make AI more accessible to companies

Bellwethr
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
transition
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Uses statistics to establish the urgency of managing customer experience and online reputation.frame_problem
Open slide detailBeat · Problem (Identify pain)
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The chart is purely illustrative/decorative and does not contain specific data points.cite_precedent
Open slide detailBeat · Problem (Identify pain)
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Uses a mountain climbing metaphor to represent growth in CLV.present_framework
Open slide detailBeat · Problem (Identify pain)
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Uses a visual metaphor of an exit door to frame the concept of customer churn or exit.transition
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
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Uses a strong metaphor ('Holding Customers Hostage') to frame the problem of inefficient customer service channels.frame_problem
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
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The slide uses social proof (tweets) to illustrate a specific customer pain point regarding subscription cancellation friction.frame_problem
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
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Uses social proof (YouTube video and Quora-style answer) to illustrate a specific pain point.frame_problem
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
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The slide uses a white flag icon to metaphorically represent 'surrender'.frame_problem
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
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present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
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The slide highlights a 'save' flow where a user attempting to cancel is presented with a cheaper alternative.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
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The slide uses a numbered list to explain the UX strategy behind the visual screenshots.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
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The slide uses a linear process flow to map the user journey during a cancellation attempt.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
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The slide uses a decision-tree style visual to show how specific user pain points map to retention strategies.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
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Shows a branching logic flow for two different users based on their initial exit reason.present_solution
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The slide uses a 4-step process list to explain the product's core functionality.present_solution
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The slide uses a simple ranking system (1-10) to evaluate different retention strategies.present_framework
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The slide uses a simple list-based ranking to illustrate value prioritization.prioritize
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The diagram shows a decision tree for account cancellation, offering alternatives like pausing or discounts before final confirmation.plan_implementation
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The slide displays a SaaS dashboard UI for Bellwethr, focusing on churn reduction or retention management features.present_solution
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The slide displays a UI mockup for a SaaS product, specifically an 'offboarding settings' configuration page.present_solution
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cite_precedent