We got an exclusive look at the pitch deck developer startup Oso used to convince Sequoia to invest in its $8.2 million Series A

Oso
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

19
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
The slide uses a screenshot of a Meetup event page as a framing device to introduce the problem of developer-security friction.frame_problem
Open slide detailBeat · ProblemLoop · Voice Of Customer
03
The slide uses a gradient arrow to represent a spectrum, though only one end is labeled.compare_peers
Open slide detailBeat · ProblemLoop · Voice Of Customer
04
The slide uses a horizontal axis to contrast 'Low Friction' (developer-friendly tools like Stripe, Twilio) with 'High Friction' (traditional security tools likeframe_problem
Open slide detailBeat · ProblemLoop · Voice Of Customer
05
inspire_vision
Open slide detailLoop · Voice Of Customer
06
The slide uses a social media post as a form of social proof or authority citation.inspire_vision
Open slide detailLoop · Voice Of Customer
07
transition
Open slide detailLoop · Voice Of Customer
08
The slide uses a visual contrast between messy, fragmented code blocks and a list of external services to imply that authorization is currently handled inconsisframe_problem
Open slide detailLoop · Voice Of Customer
09
The diagram on the right resembles a Gantt chart or a task-dependency map, showing common engineering challenges.frame_problem
Open slide detailLoop · Voice Of Customer
10
The slide uses a Gusto engineering blog post as social proof/precedent for the problem.illustrate_case
Open slide detailLoop · Voice Of Customer
11
The slide uses a split-screen comparison format to frame the problem/solution space.present_solution
Open slide detailBeat · Solution
12
The slide uses a three-column layout to present product features.present_solution
Open slide detailBeat · Solution
13
The slide uses a comparison structure to show how the product fits into different development stages.present_solution
Open slide detailBeat · Solution
14
The background shows a collage of social media/Slack messages, with two specific testimonials highlighted in yellow boxes.show_traction
Open slide detailLoop · Why Now
15
The slide uses a bubble chart for market sizing and a list of logos/icons for project spend examples.size_opportunity
Open slide detailBeat · Market Sizing
16
The slide uses a three-column layout to categorize competitors and explain why they are suboptimal.compare_peers
17
plan_implementation
18
The slide emphasizes the team's background in developer-focused products and bottom-up GTM strategies.other
19
state_next_steps