Internet-of-things startup Particle went from a failed Kickstarter to powering smart air conditioners and Jacuzzis. Here's the pitch deck it used to raise $40 million.

Particle
arc beats above · slides in the middle · loops below · scroll → 0 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Whole deck 13 slides 100% 13/13 slides 100% 13/13 slides · 85 hits
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30.8% 4/13 slides 53.8% 7/13 slides
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Slide inventory

13
every slide · same image gating as the playbook
01
Slide 1
front_matter
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The slide uses a three-stage process diagram to illustrate company evolution.show_traction
03
Uses a split-screen visual comparison to illustrate physical world pain points.frame_problem
04
The slide uses a value-chain style flow from physical hardware through network infrastructure to cloud services.present_solution
05
The slide uses a central box to frame the problem, flanked by a physical device (dental compressor) and a data visualization example.frame_problem
06
The slide uses a split-screen layout to contrast hardware and software components, followed by quantitative traction metrics.show_traction
07
The slide uses a high-quality photo of an HVAC technician to ground the problem in reality.frame_problem
08
The slide uses a process-flow visual (left-to-right) to explain the product's function.present_solution
09
The slide uses a process flow diagram to illustrate the end-to-end IoT stack from physical device to cloud-based dashboard and enterprise integrations.present_solution
10
The slide uses a layered architecture diagram to illustrate the 'full-stack' nature of the solution, mapping physical hardware to cloud-based business integratipresent_solution
11
The slide uses a three-column structure (Compute, Connectivity, Cloud) to map technical components to specific customer benefits.present_solution
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illustrate_case
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The slide uses a combination of bar charts and a summary table to demonstrate business momentum.show_traction