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Kitu Life · pitchdeck

Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months

33 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months

Kitu Life
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 17 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Humble Origins 2 slides 100% 2/2 slides 100% 2/2 slides · 15 hits
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides
— 0/2 slides
Rising Success 9 slides 100% 9/9 slides 100% 9/9 slides · 65 hits
— 0/9 slides
11.1% 1/9 slides 22.2% 2/9 slides 100% 9/9 slides 11.1% 1/9 slides The Breakthrough 5 slides 100% 5/5 slides 100% 5/5 slides · 34 hits
— 0/5 slides
40% 2/5 slides 60% 3/5 slides 100% 5/5 slides · 6 hits
— 0/5 slides
Ultimate Achievement 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
— 0/1 slides
— 0/1 slides
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides

Slide inventory

33
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
The slide uses a three-column layout to present traction, partnership scale, and deal terms.summarize
Open slide detail
03
The slide uses a high-quality lifestyle photo of the three founders to build brand identity and personal connection.establish_context
Open slide detail
04
Uses the 'How it started / How it's going' meme format to illustrate company traction.show_traction
Open slide detailBeat · Humble Origins
05
Uses a mathematical equation metaphor to frame the product value proposition.show_traction
Open slide detailBeat · Humble Origins
06
The chart is a bell curve mapping 'Consumer Adoption' vs 'Newness'.present_framework
Open slide detailLoop · Logic Chain
07
The slide uses a store floor plan to illustrate multi-channel retail presence.plan_implementation
Open slide detailLoop · Logic Chain
08
Uses a Venn diagram to show market overlap and brand positioning.compare_peers
Open slide detailLoop · Logic Chain
09
The slide uses a visual representation of the target audience rather than data or text.establish_context
Open slide detail
10
The slide uses a collage of customer photos to reinforce the 'loyal' narrative.show_traction
Open slide detailBeat · Rising Success
11
The chart shows Super Coffee as the 3rd highest in loyalty among the listed brands, with a specific callout to its leadership among independent brands.show_traction
Open slide detailBeat · Rising Success
12
The slide uses a side-by-side comparison to highlight how Super Coffee reaches a different, complementary audience segment.compare_peers
Open slide detailBeat · Rising Success
13
Uses a concentric circle diagram to represent market segmentation.size_opportunity
Open slide detailBeat · Rising SuccessLoop · Cost Of Inaction
14
The slide uses a lifestyle image to convey brand energy rather than data.transition
Open slide detailBeat · Rising Success
15
The chart highlights Super Coffee with a green box, indicating it is the primary focus of the slide.show_traction
Open slide detailBeat · Rising Success
16
Includes a callout box for brands excluded from the scale due to large negative values.show_traction
Open slide detailBeat · Rising Success
17
The chart uses a horizontal bar format to visualize positive vs negative growth in shelf space distribution.show_traction
Open slide detailBeat · Rising Success
18
TDP likely stands for Total Distribution Points. The slide highlights that sales growth is significantly higher than distribution growth, indicating velocity gashow_traction
Open slide detailBeat · Rising Success
19
The chart combines a bar chart for revenue and a line chart for EBITDA percentage.show_traction
Open slide detail
20
transition
Open slide detailBeat · The Breakthrough
21
The chart combines a bar chart for revenue and a line chart for EBITDA percentage.show_traction
Open slide detailBeat · The Breakthrough
22
The chart uses a large arrow graphic to imply growth toward the 90% distribution benchmark.size_opportunity
Open slide detailBeat · The Breakthrough
23
Data source: SPINS SS RTD COFFEE, Standard IRI MULO Regions, Latest 12 w/e 4/18/21.analyze_data
Open slide detailBeat · The Breakthrough
24
The slide uses a table to quantify growth potential by retailer, totaling $50.6MM in near-term opportunity.size_opportunity
Open slide detailBeat · The Breakthrough
25
The slide uses a side-by-side pie chart comparison to illustrate the gap between current performance and market potential.size_opportunity
Open slide detail
26
The slide uses a laptop mockup to frame the website interface.present_solution
Open slide detail
27
The chart shows a clear shift toward subscription-based revenue over time.show_traction
Open slide detail
28
The slide uses a flow diagram to illustrate the feedback loop between digital marketing and physical retail.show_traction
Open slide detail
29
The slide uses a 4-step process diagram for the 'Innovation Case Study' and a comparative layout for 'Innovation & Renovation'.illustrate_case
Open slide detail
30
The slide uses a grid layout to categorize marketing channels.plan_implementation
Open slide detail
31
appendix
Open slide detail
32
The slide uses a two-tier layout for leadership and a logo grid for previous experience.other
Open slide detail
33
The chart uses a visual slope to represent increasing price per ounce, with Super Coffee highlighted in a yellow vertical band.compare_peers
Open slide detail