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Foursquare · pitchdeck

Foursquare has raised over $240 million. Here's what the startup's investor pitch deck looked like before it raised any money at all.

16 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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Foursquare has raised over $240 million. Here's what the startup's investor pitch deck looked like before it raised any money at all.

Foursquare
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 12 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
— 0/1 slides
100% 1/1 slides · 2 hits
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100% 1/1 slides
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Product 8 slides 100% 8/8 slides 100% 8/8 slides · 32 hits
— 0/8 slides
50% 4/8 slides 12.5% 1/8 slides 100% 8/8 slides 12.5% 1/8 slides Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
— 0/1 slides
100% 1/1 slides
— 0/1 slides
100% 1/1 slides
— 0/1 slides
Business Model 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits
— 0/2 slides
100% 2/2 slides
— 0/2 slides
100% 2/2 slides 100% 2/2 slides

Slide inventory

16
every slide · same image gating as the playbook
01
Slide 1
The slide includes a date stamp at the bottom left and contact details at the bottom right.front_matter
Open slide detail
02
This is the classic Foursquare pitch deck slide defining the product.establish_context
Open slide detailBeat · Problem
03
The slide references the predecessor app 'dodgeball' to establish the product's core premise.present_solution
Open slide detailBeat · Product
04
The slide uses a screenshot of an early iPhone app interface to explain the core product functionality.present_solution
Open slide detailBeat · Product
05
This slide illustrates the core engagement loop of early Foursquare using a screenshot of the mobile interface.present_solution
Open slide detailBeat · Product
06
Early Foursquare pitch deck slide showing organic adoption by merchants.show_traction
Open slide detailBeat · ProductLoop · Voice Of Customer
07
The slide uses screenshots of the Foursquare mobile app to illustrate the 'Leaderboard' feature.present_solution
Open slide detailBeat · Product
08
The slide shows a screenshot of an early mobile app interface (likely Foursquare) to illustrate the 'social city guides' concept.present_solution
Open slide detailBeat · Product
09
The slide shows a screenshot of an early iOS Foursquare interface with a pop-up notification.present_solution
Open slide detailBeat · Product
10
The slide highlights the gamification aspect of the Foursquare product, specifically the badge system.present_solution
Open slide detailBeat · Product
11
The slide uses a screenshot of the Foursquare app to illustrate the context of user behavior and potential ad placements.present_solution
Open slide detailBeat · Business ModelLoop · Mece Breakdown
12
The slide uses a screenshot of the Foursquare mobile app to illustrate the user interface for badges and ads.present_solution
Open slide detailBeat · Business ModelLoop · Mece Breakdown
13
The slide uses an analogy to Facebook to explain the product's value proposition.present_solution
Open slide detail
14
This is a historical UI screenshot of Foursquare's user analytics page.show_traction
Open slide detailBeat · Market Size
15
The slide provides basic company facts and contact information.establish_context
Open slide detail
16
This is the famous first slide of the original Airbnb pitch deck.front_matter
Open slide detail