Ethical fashion startup Someone Somewhere has raised $1.7 million to launch in the US. Here's the pitch deck it used to persuade investors;; including a former global VP of Nike and Starbucks.

Someone Somewhere

arc beats above · slides in the middle · loops below · scroll → 0 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 13 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Whole deck 13 slides 100% 13/13 slides 100% 13/13 slides · 71 hits

— 0/13 slides

53.8% 7/13 slides · 8 hits 15.4% 2/13 slides

— 0/13 slides

every slide · same image gating as the playbook

transition

Uses a high-impact emotional image to ground the statistical problem statement.frame_problem

The slide uses a split-screen layout with a lifestyle photo on the left and key metrics on the right.size_opportunity

Uses a list of successful D2C brands as a proxy for market validation.cite_precedent

inspire_vision

present_solution

The slide uses a visual metaphor of a hand-signed clothing label to reinforce the brand's mission.inspire_vision

argue_timing

Uses a value chain framework to explain the operational model.present_solution

present_solution

The slide uses photography to establish the brand's physical footprint and aesthetic.establish_context

The slide combines a list of strategic objectives with a pie chart showing the breakdown of fund usage.plan_implementation

The slide uses a high-quality, emotive photograph to build rapport at the end of the presentation.state_next_steps