We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED

Payhawk
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
01
Slide 1
front_matter
02
The slide highlights previous experience at Telerik and high-profile investors/hires to establish credibility.other
03
The diagram illustrates a fragmented ecosystem of disconnected tools and processes.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
The diagram illustrates a layered architecture where Payhawk acts as an orchestration layer between legacy ERPs and bank accounts.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
05
Includes a customer journey map framework at the bottom.frame_problem
Open slide detailLoop · Cost Of Inaction
06
The slide combines target audience segmentation with social proof.establish_context
Open slide detailLoop · Golden Circle
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The slide uses a 'social proof' strategy by highlighting that banks use the product, which serves as a proxy for security and reliability.audience-segmentation
Open slide detailLoop · Golden Circle
08
Uses a value chain diagram to show how Payhawk integrates multiple financial functions (IBANs, cards, reconciliation, payments, workflows, data entry, ERP connepresent_solution
Open slide detailLoop · Golden Circle
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Uses a circular flywheel diagram to represent the land-and-expand strategy.present_solution
Open slide detailBeat · Business ModelLoop · Golden Circle
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The table tracks cohorts from Nov-19 to Dec-20 across 13 months. Includes annotations for COVID-19 and Wirecard events.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
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The table contains placeholders (dashes) for financial data across FY19-FY23.analyze_data
Open slide detailLoop · Quick Win Big Bet
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present_solution
Open slide detailBeat · Unfair AdvantageLoop · Quick Win Big Bet
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The slide uses a linear process flow represented by five distinct cards.present_solution
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The slide features a UI mockup of the Payhawk dashboard showing account balances, currency exchange, and deposit history.present_solution
15
The slide uses a visual metaphor of a person struggling with an old-fashioned adding machine contrasted with a modern mobile app interface.present_solution
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Features a UI mockup of the card control settings screen.present_solution
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The visual shows a UI mockup of an approval chain configuration interface.present_solution
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The slide uses a 'One card to rule them all' tagline to emphasize the consolidation of financial tools.present_solution
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Includes a visual demonstration of the OCR extraction process on a Google invoice.present_solution
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state_next_steps