Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business

Holloway
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

23
every slide · same image gating as the playbook
01
Slide 1
inspire_vision
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other
Open slide detailBeat · Team
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The slide uses a 'Proof' headline to validate the business model or methodology.show_traction
04
The slide uses a two-column layout to contrast the problem/vision on the left with the team/solution on the right.summarize
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The slide is a screenshot of a web browser window.front_matter
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This is a screenshot of a web-based guide interface.front_matter
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This is a screenshot of a web-based guide or documentation page.other
08
The slide uses a column-based timeline layout to detail key events across four quarters.show_traction
09
The slide uses a 'before-after' framing to show the evolution of information consumption.establish_context
10
Uses a problem-solution mapping structure.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
11
present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
12
argue_timing
Open slide detailLoop · Cost Of Inaction
13
Uses a linear process flow to explain the business model.present_solution
Open slide detailLoop · Cost Of Inaction
14
The slide uses a bidirectional flow to show the relationship between expertise/trust and contributions/demand data.present_solution
Open slide detailLoop · Cost Of Inaction
15
present_solution
Open slide detailBeat · Business ModelLoop · Cost Of Inaction
16
Uses bubble-style visualization to represent market segments.size_opportunity
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
17
The matrix uses 'Mixed' vs 'Trusted' on the x-axis and 'Deep' vs 'Broad' on the y-axis.compare_peers
Open slide detailLoop · Cost Of Inaction
18
plan_implementation
Open slide detailLoop · Cost Of Inaction
19
The slide uses a horizontal swimlane layout to coordinate different functional areas over a 12-month period.plan_implementation
Open slide detailLoop · Cost Of Inaction
20
appendix
Open slide detailLoop · Cost Of Inaction
21
The slide uses a horizontal timeline-like structure to categorize content longevity.compare_peers
Open slide detailLoop · Cost Of Inaction
22
The slide uses a grid-like list structure to segment competitors and adjacent market participants by category.compare_peers
Open slide detailLoop · Cost Of Inaction
23
The chart uses a clean, minimalist aesthetic to emphasize the high level of user frustration with ads.frame_problem
Open slide detailLoop · Cost Of Inaction