Inside the pitch deck that netted an oversubscribed $20 million Series A led by Insight Partners for construction tech company Versatile during the pandemic

Versatile
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
The slide features a logo, company name, CEO name, year, and a background image overlaying construction data metrics.front_matter
Open slide detailBeat · Problem
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The chart illustrates the 'productivity gap' in construction compared to other industries.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
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The background image contains faint, semi-transparent dashboard data (Total Lifts, Average Duration, etc.) which serves as a visual metaphor for the product's dshow_traction
Open slide detailBeat · NeedLoop · Cost Of Inaction
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GC stands for General Contractor. The slide uses screenshots of the Versatile mobile app and desktop dashboard to illustrate the product.present_solution
Open slide detailBeat · SolutionLoop · Jobs To Be Done
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The process is a cycle: Collect -> Install -> Interpret -> Monitor -> (back to Collect).present_solution
Open slide detailBeat · SolutionLoop · Jobs To Be Done
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The chart is a stylized growth curve without explicit Y-axis values, emphasizing the trend.show_traction
Open slide detailBeat · Satisfaction
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The slide uses a 'social proof' strategy by aggregating various forms of external validation (LinkedIn posts, emails, press articles).show_traction
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The chart is a conceptual positioning map rather than a data-driven plot.compare_peers
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The map highlights North America in a darker yellow, suggesting it is the primary focus, while other regions are highlighted in a lighter yellow.size_opportunity
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state_next_steps
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The slide uses a testimonial to validate the product's value proposition (time savings, safety, automation) during a challenging period.show_traction
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The slide includes a video play button overlaying a construction site image, suggesting a product demo or case study video.present_solution