A startup that's taking on TikTok has raised $12 million in one of the largest seed rounds in Texas history. Here's the pitch deck it used. — playbook

A startup that's taking on TikTok has raised $12 million in one of the largest seed rounds in Texas history. Here's the pitch deck it used.

ibble

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

6

coverage by narrative range · generated from this deck JSON

Narrative range 13 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits

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50% 1/2 slides 100% 2/2 slides

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Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 12 hits

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100% 1/1 slides 100% 1/1 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

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100% 1/1 slides · 2 hits

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100% 1/1 slides

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Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

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100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides

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Competition 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

— 0/1 slides

Action 7 slides 100% 7/7 slides 100% 7/7 slides · 42 hits

— 0/7 slides

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14.3% 1/7 slides 100% 7/7 slides 14.3% 1/7 slides

Slide inventory

21

every slide · same image gating as the playbook

01

front_matter

Open slide detail

02

Includes a product screenshot mockup with floating notification bubbles.inspire_vision

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03

Uses a cultural reference (The Social Dilemma) to anchor the problem statement.frame_problem

Open slide detailBeat · Problem

04

The slide uses a persona-based approach to frame the problem space.frame_problem

Open slide detailBeat · Problem

05

show_traction

Open slide detailBeat · AgitateLoop · Cost Of Inaction

06

present_solution

Open slide detailBeat · Solution

07

Includes a product screenshot of the mobile app interface.present_solution

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08

The slide serves as a section divider or transition to a data-heavy section. No actual data is presented on this specific slide.show_traction

Open slide detail

09

Uses a standard TAM/SAM/SOM visualization.size_opportunity

Open slide detailBeat · Market Size

10

argue_timing

Open slide detailLoop · Why Now

11

The axes are 'My News' to 'Public News' and 'Community Feedback' to 'Individual Feedback'. Ibble is positioned in the top-right quadrant.compare_peers

Open slide detailBeat · Competition

12

The slide emphasizes a strategy of 'pattern matching' successful models while maintaining agility to 'execute/fail quickly'.plan_implementation

Open slide detail

13

transition

Open slide detail

14

The slide highlights technical readiness and intellectual property as a competitive moat.present_solution

Open slide detail

15

The slide contrasts future capital allocation with past performance.state_next_steps

Open slide detailBeat · Action

16

The slide uses a timeline-based layout with status indicators (Completed, In Progress, Up Next).plan_implementation

Open slide detailBeat · ActionLoop · Quick Win Big Bet

17

Includes a pie chart representing functional team distribution.other

Open slide detailBeat · Action

18

state_next_steps

Open slide detailBeat · Action

19

transition

Open slide detailBeat · Action

20

show_traction

Open slide detailBeat · Action

21

The slide uses a combination of a data table and a stacked bar chart to contrast traditional news credibility against community sites.frame_problem

Open slide detailBeat · Action