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Luko · pitchdeck

Check out the pitch deck that insurance startup Luko used to raise $61 million;; bucking a wider slowdown in funding

18 pages · 4 arc beats · 3 loops

Pitchdeck Download JSON
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Check out the pitch deck that insurance startup Luko used to raise $61 million;; bucking a wider slowdown in funding

Luko
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 11 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits
— 0/4 slides
75% 3/4 slides 50% 2/4 slides 100% 4/4 slides · 5 hits 100% 4/4 slides · 8 hits Agitate (Make it worse) 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits 100% 1/1 slides · 2 hits Solution (Provide relief) 5 slides 100% 5/5 slides 100% 5/5 slides · 28 hits
— 0/5 slides
60% 3/5 slides 40% 2/5 slides 100% 5/5 slides 100% 5/5 slides · 10 hits New Bliss 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
— 0/1 slides
— 0/1 slides
100% 1/1 slides 100% 1/1 slides

Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
The slide features a lifestyle photograph of a person entering a home, with the company logo and presentation date.front_matter
Open slide detail
02
Includes B Corp certification logo.inspire_vision
Open slide detailLoop · Golden Circle
03
frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
04
Uses a visual of a thick document stack to emphasize the '60-page' pain point.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
05
Uses pop culture imagery (The Office) to contrast traditional vs direct insurers, emphasizing universal dissatisfaction.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
06
Uses pop culture imagery (Will Ferrell, Dwight Schrute) to emphasize the negative emotional experience of the current insurance journey.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
07
transition
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
08
The text 'use external datasets to fuel our underwriting engine' is struck through in the original design, suggesting a focus on the 'seamless subscription' outpresent_solution
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
09
The slide uses a hub-and-spoke diagram to show inputs (left) and outputs (right) processed by the AI Claims Manager.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
10
The slide uses a mix of quantitative metrics (NPS, rating) and qualitative social proof (testimonial) to build trust.show_traction
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
11
The chart uses redacted values for MRR figures. It highlights a specific 'COVID LOCKDOWN' period in Q2 2020.show_traction
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
12
transition
Open slide detailLoop · Golden Circle
13
The slide uses a timeline-based comparison framework to show business maturity.plan_implementation
Open slide detailLoop · Golden Circle
14
The slide uses a three-column layout to showcase the app's functionality.present_solution
Open slide detailLoop · Golden Circle
15
The slide uses a circular flywheel diagram to illustrate the reinforcing nature of their business model.present_framework
Open slide detailLoop · Golden Circle
16
inspire_vision
Open slide detailBeat · New BlissLoop · Golden Circle
17
The slide uses a grid layout to present team members with their roles and professional backgrounds, including headcount totals for each department.other
Open slide detail
18
Includes company logo and date/context metadata.front_matter
Open slide detail