A buzzy startup raised $57 million from Peter Thiel and Y Combinator using these 19 slides

Brex
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

18
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
Uses visual evidence of rejection letters and 'pending review' screens to build empathy for the target customer.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
Uses a maturity model framework to contrast two financial processes.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
05
The pie chart illustrates market fragmentation among legacy providers, supporting the argument that the banking infrastructure is outdated and inefficient.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
Uses a nested circle diagram to represent TAM/SAM/SOM.size_opportunity
Open slide detailBeat · Market Size
07
audience-segmentation
Open slide detailBeat · Market Size
08
present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
09
The slide uses a 'sticky' product value proposition, emphasizing low friction for adoption and high friction for churn.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
10
Shows a UI screenshot of a Brex transaction detail view with a tooltip highlighting 'Merchant descriptor' enrichment.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
11
present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
12
The slide uses a mobile phone screenshot to illustrate the user experience of capturing a receipt.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
13
The slide shows a sample expense report alongside logos of integrated partners like Xero, QuickBooks, NetSuite, and Expensify.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
14
The slide uses a simple equation to illustrate the value proposition of Brex rewards vs Amex points.present_solution
15
show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
16
The funnel shows graduation rates between funding stages and the corresponding increase in average monthly spend.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
17
show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
18
establish_context