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PostHog · pitchdeck

We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round

17 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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We got an exclusive look at the pitch deck that convinced Google to back analytics startup Posthog in a $15 million funding round

PostHog
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits
— 0/4 slides
75% 3/4 slides 50% 2/4 slides 100% 4/4 slides 100% 4/4 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides
— 0/1 slides
Traction 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits
— 0/5 slides
40% 2/5 slides
— 0/5 slides
100% 5/5 slides 100% 5/5 slides Go-to-market 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides
— 0/1 slides
100% 1/1 slides
— 0/1 slides
Vision 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
50% 1/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides

Slide inventory

17
every slide · same image gating as the playbook
01
Slide 1
This appears to be a transition or filler slide featuring the PostHog brand aesthetic.filler
Open slide detail
02
The pixel-art globe suggests a global or universal scope for the problem.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
03
Includes a Technology Adoption Lifecycle curve (Moore's Crossing the Chasm model) as context for the persona.audience-segmentation
Open slide detailBeat · ProblemLoop · Cost Of Inaction
04
The slide uses a simple circle diagram to represent the market focus of startups.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
05
Uses a Venn diagram to define the 'focus' area (green) as the intersection of startup needs and enterprise requirements.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
The slide uses a Venn diagram to show the overlap between Startups and Enterprise, with arrows pointing from product screenshots to the intersection.present_solution
Open slide detailBeat · Solution
07
plan_implementation
Open slide detail
08
The slide uses a custom matrix structure to organize product development priorities.plan_implementation
Open slide detail
09
The chart lacks axis labels and specific values, but clearly illustrates a positive growth trend.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
10
The chart uses a dashed line to indicate an incomplete month and a solid blue line for the projection.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
11
The chart highlights that the growth is specifically driven by cloud usage.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
12
show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
13
The chart shows a hockey-stick growth curve starting around Oct 2020.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
14
The slide is a collection of social proof elements including tweets, Slack messages, and email snippets.show_traction
Open slide detail
15
Includes images of branded merchandise (phone case, t-shirt, sweatshirt) as part of the developer evangelism/community strategy.plan_implementation
Open slide detailBeat · Go-to-market
16
inspire_vision
Open slide detailBeat · Vision
17
plan_implementation
Open slide detailBeat · Vision