The pitch deck a direct-to-consumer life insurance startup used to raise $20 million

Dayforward

arc beats above · slides in the middle · loops below · scroll → 1 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 11 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem (Identify pain) 4 slides 100% 4/4 slides 100% 4/4 slides · 13 hits

— 0/4 slides

75% 3/4 slides 25% 1/4 slides 100% 4/4 slides 100% 4/4 slides Agitate (Make it worse) 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits

— 0/3 slides

33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides

— 0/3 slides

Solution (Provide relief) 4 slides 100% 4/4 slides 100% 4/4 slides · 9 hits

— 0/4 slides

25% 1/4 slides 50% 2/4 slides 100% 4/4 slides

— 0/4 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

Uses emotional imagery (father and son in superhero capes) to anchor the 'why now' argument.argue_timing

Open slide detailLoop · Cost Of Inaction

Uses a strong contrast-pair to challenge a common assumption.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

The slide uses a minimalist, high-contrast design to emphasize the statistic.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

Uses a horizontal bar chart to represent the distribution of insurance coverage adequacy.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

The slide uses a rhetorical question to establish a market friction point.frame_problem

Open slide detailBeat · Agitate (Make it worse)

frame_problem

Open slide detailBeat · Agitate (Make it worse)

Uses a comparative structure to highlight why current market players fail to innovate.frame_problem

Open slide detailBeat · Agitate (Make it worse)

frame_problem

Open slide detail

present_solution

Open slide detailBeat · Solution (Provide relief)

summarize

Open slide detailBeat · Solution (Provide relief)

The slide uses a color-coded matrix to distinguish between D2C tech requirements (dark blue) and insurance carrier requirements (red).present_solution

Open slide detailBeat · Solution (Provide relief)

Uses a before-after-bridge style mapping to show how the company addresses market inefficiencies.present_solution

Open slide detailBeat · Solution (Provide relief)

The slide uses a 3-column grid to contrast existing market players with the company's target market.compare_peers