What a $20 billion startup looks like when it's just starting out;; and everyone thinks the idea is stupid: Here's Airbnb's first-ever pitch deck

Airbnb

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 10 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Market Context 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits

— 0/2 slides

50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Product and Business Model 3 slides 100% 3/3 slides 100% 3/3 slides · 17 hits

— 0/3 slides

33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides

— 0/3 slides

Market Adoption and Advantages 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits

— 0/3 slides

66.7% 2/3 slides 33.3% 1/3 slides 100% 3/3 slides

— 0/3 slides

Slide inventory

every slide · same image gating as the playbook

This is the iconic first slide of the Airbnb pitch deck.front_matter

Open slide detail

This is the original Airbnb pitch deck slide 2.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

This is an early Airbnb pitch deck slide.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

This is a historical slide from the early Airbnb pitch deck, illustrating their creative 'guerrilla marketing' approach during the 2008 election.other

Open slide detail

This is an early Airbnb pitch deck slide.show_traction

Open slide detailBeat · Market ContextLoop · Quick Win Big Bet

Classic TAM/SAM/SOM bubble chart representation.size_opportunity

Open slide detailBeat · Market ContextLoop · Quick Win Big Bet

This is the famous original Airbnb pitch deck slide showing the core product flow.present_solution

Open slide detailBeat · Product and Business Model

This is a UI screenshot of the Airbnb platform, serving as a product demo.present_solution

Open slide detailBeat · Product and Business Model

This is the famous Airbnb pitch deck slide showing their revenue model.present_solution

Open slide detailBeat · Product and Business Model

This is the famous Airbnb pitch deck slide detailing their 'growth hacking' strategies.plan_implementation

Open slide detailBeat · Market Adoption and Advantages

This is the famous Airbnb pitch deck slide.compare_peers

Open slide detailBeat · Market Adoption and Advantages

The slide uses a 2x3 grid layout to present core value propositions.present_solution

Open slide detailBeat · Market Adoption and Advantages

This is a promotional or biographical image featuring the founder of Oculus VR.other

Open slide detail