Here's the 12-page deck that Ladder;; a startup disrupting the 'crown jewel' of the insurance market;; used to nab $100 million

Ladder

arc beats above · slides in the middle · loops below · scroll → 1 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 7 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits

— 0/2 slides

100% 2/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Traction 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits

— 0/4 slides

50% 2/4 slides 50% 2/4 slides 100% 4/4 slides 100% 4/4 slides

every slide · same image gating as the playbook

front_matter

The slide uses a product screenshot to demonstrate the 'next-gen' user experience.inspire_vision

The slide uses a bubble chart metaphor to represent relative market sizes.size_opportunity

Open slide detailBeat · ProblemLoop · Cost Of Inaction

present_solution

Open slide detailLoop · Cost Of Inaction

Uses an iceberg metaphor (implied by 'under the waterline').present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

The slide uses a visual representation of a score gauge to illustrate the product's core value proposition.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

The slide highlights five API modules: Calculator, Quote, Application, Instant coverage, and Admin.present_solution

Open slide detailLoop · Cost Of Inaction

The slide uses a dot plot style visualization to compare NPS scores.compare_peers

Open slide detailBeat · TractionLoop · Cost Of Inaction

show_traction

Open slide detailBeat · TractionLoop · Cost Of Inaction

The slide uses a circular process diagram to represent a data flywheel.present_framework

Open slide detailBeat · TractionLoop · Cost Of Inaction

The chart uses a dashed trend line to emphasize the exponential nature of the growth.show_traction

Open slide detailBeat · TractionLoop · Cost Of Inaction

other