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Kitu · pitchdeck

3 brothers used this deck to pitch their healthy energy drink on 'Shark Tank.' 8 months later;; the company was worth $50 million.

23 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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3 brothers used this deck to pitch their healthy energy drink on 'Shark Tank.' 8 months later;; the company was worth $50 million.

Kitu
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 20 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Humble Origins 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
— 0/1 slides
100% 1/1 slides 100% 1/1 slides
— 0/1 slides
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits
— 0/1 slides
100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Rising Success 8 slides 100% 8/8 slides 100% 8/8 slides · 35 hits
— 0/8 slides
— 0/8 slides
— 0/8 slides
100% 8/8 slides 100% 8/8 slides · 16 hits Solution 9 slides 100% 9/9 slides 100% 9/9 slides · 46 hits
— 0/9 slides
55.6% 5/9 slides · 6 hits 22.2% 2/9 slides 100% 9/9 slides 100% 9/9 slides Closing Ask 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
100% 1/1 slides
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100% 1/1 slides
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Slide inventory

23
every slide · same image gating as the playbook
01
Slide 1
Includes logos for Keto, Non-GMO Project, Under Armour, and Shark Tank.present_solution
Open slide detail
02
Uses a narrative storytelling approach to establish brand origin and mission.establish_context
Open slide detailBeat · Humble Origins
03
Uses a 'bad guys' vs 'hero' framing to contrast competitors with the product.frame_problem
Open slide detailBeat · ProblemLoop · Before After
04
Uses a highlight column for the primary product to emphasize nutritional superiority.compare_peers
Open slide detailLoop · Before After
05
The slide uses four bar charts to demonstrate market dominance in specific segments (Total US Food, Top Supermarket Chain, Natural Channel, Specialty Channel).show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
06
The slide uses a diagonal gold band design to organize the logos.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
07
The slide uses photographic evidence to demonstrate retail execution and brand visibility.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
08
The slide uses photographic evidence to demonstrate retail presence and brand visibility.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
09
The slide uses a collage of photos to demonstrate physical retail footprint and merchandising success.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
10
The slide uses photographic evidence to demonstrate product placement and retail execution.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
11
The slide uses photographic evidence to demonstrate successful retail execution and brand visibility.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
12
Includes a price tag showing $2.79.show_traction
Open slide detailBeat · Rising SuccessLoop · Before After
13
The slide serves as a visual catalog of the product portfolio, highlighting key certifications (Non-GMO, Keto, Kosher, No artificial ingredients).present_solution
Open slide detailLoop · Before After
14
Includes product imagery, key nutritional callouts, and social proof (awards, partnerships, media).present_solution
Open slide detailBeat · SolutionLoop · Before After
15
The slide uses a visual comparison to position Kitu as the only healthy, keto-certified, and protein-rich option.compare_peers
Open slide detailBeat · SolutionLoop · Before After
16
The slide uses a wood-textured bottle graphic to symbolize sustainability, with four key attributes listed around it.other
Open slide detailBeat · SolutionLoop · Before After
17
Includes product imagery, key nutritional callouts, and social proof (Keto, Under Armour, Shark Tank).present_solution
Open slide detailBeat · SolutionLoop · Before After
18
The table highlights KITU's superior protein content and lack of sugar compared to competitors.compare_peers
Open slide detailBeat · SolutionLoop · Before After
19
The slide acts as a product catalog and brand awareness piece, emphasizing health certifications (Non-GMO, Keto, Kosher, No artificial sweeteners).present_solution
Open slide detailBeat · SolutionLoop · Before After
20
The slide uses a clean, product-focused layout to announce a new SKU.present_solution
Open slide detailBeat · SolutionLoop · Before After
21
Includes product image, key ingredients, nutritional benefits, and brand certifications.present_solution
Open slide detailBeat · SolutionLoop · Before After
22
Uses a visual equation (Creamer + Cold Brew) to illustrate product synergy.present_solution
Open slide detailBeat · SolutionLoop · Before After
23
The slide serves as a final brand impression and contact/closing page.state_next_steps
Open slide detailBeat · Closing Ask