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Fabric · pitchdeck

We got an exclusive look at the pitch deck ecommerce platform Fabric used to raise $9.5 million in funding. The cofounder and CEO break it down and give their advice for entrepreneurs to perfect their pitch.

14 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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We got an exclusive look at the pitch deck ecommerce platform Fabric used to raise $9.5 million in funding. The cofounder and CEO break it down and give their advice for entrepreneurs to perfect their pitch.

Fabric
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 13 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits
— 0/4 slides
— 0/4 slides
25% 1/4 slides 100% 4/4 slides
— 0/4 slides
Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
50% 1/2 slides · 2 hits 50% 1/2 slides 100% 2/2 slides 50% 1/2 slides · 2 hits Solution 4 slides 100% 4/4 slides 100% 4/4 slides · 21 hits
— 0/4 slides
100% 4/4 slides · 6 hits 25% 1/4 slides 100% 4/4 slides 100% 4/4 slides · 7 hits Evidence 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits
— 0/3 slides
33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides
— 0/3 slides

Slide inventory

14
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Setup
02
Includes a large photo of the CEO on stage at a Staples event to establish credibility.other
Open slide detailBeat · Setup
03
show_traction
Open slide detailBeat · Setup
04
decompose_segments
Open slide detailBeat · Setup
05
The slide uses a 'Fact' label to anchor the thesis.establish_context
Open slide detailBeat · Complication
06
Uses a timeline framework to contrast legacy systems with modern tech leaders, positioning Fabric as the next evolution.argue_timing
Open slide detailBeat · ComplicationLoop · Cost Of Inaction
07
The slide uses a layered architecture diagram to illustrate the modularity of the commerce stack.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
08
The slide uses a '10X' visual metaphor to emphasize performance gains.argue_timing
Open slide detailBeat · SolutionLoop · Cost Of Inaction
09
establish_context
Open slide detailBeat · SolutionLoop · Cost Of Inaction
10
The slide uses a modular cube illustration to visually represent the 'extensible' and 'single-tenant' nature of the platform.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
11
show_traction
Open slide detailBeat · Evidence
12
The slide uses a high-contrast visual treatment to highlight the 'Legacy' vs 'Fabric' dichotomy.compare_peers
Open slide detailBeat · Evidence
13
The slide uses a horizontal process flow to visualize the onboarding timeline.plan_implementation
Open slide detailBeat · Evidence
14
This is a branding slide used as a spacer.filler
Open slide detail