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Esusu · pitchdeck

Here's an exclusive look at the 16-page pitch deck Black-led fintech startup Esusu used to raise $130 million in funding led by SoftBank

16 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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Here's an exclusive look at the 16-page pitch deck Black-led fintech startup Esusu used to raise $130 million in funding led by SoftBank

Esusu
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 9 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
— 0/1 slides
100% 1/1 slides
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100% 1/1 slides 100% 1/1 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
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100% 1/1 slides 100% 1/1 slides Traction 5 slides 100% 5/5 slides 100% 5/5 slides · 30 hits
— 0/5 slides
60% 3/5 slides 40% 2/5 slides 100% 5/5 slides
— 0/5 slides
Team 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
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100% 1/1 slides
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Slide inventory

16
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
other
Open slide detail
03
front_matter
Open slide detail
04
Includes logos of previous employers (LinkedIn, Goldman Sachs) to establish credibility.inspire_vision
Open slide detailLoop · Golden Circle
05
inspire_vision
Open slide detailLoop · Golden Circle
06
Uses data to establish the scale of the problem (109M Americans, $1.44T annual rent).frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
07
The slide content is intentionally blurred in the source image, making specific data points unreadable.size_opportunity
Open slide detailBeat · Market SizingLoop · Cost Of Inaction
08
The slide uses a 'win-win-win' framing to describe the multi-stakeholder value proposition.present_solution
Open slide detailBeat · SolutionLoop · Cost Of Inaction
09
The slide highlights a significant market penetration (38M of 48M units) and illustrates the data flow architecture.show_traction
Open slide detailBeat · Traction
10
The slide uses a laptop mockup to frame the software interface.present_solution
Open slide detailBeat · Traction
11
The slide uses a mix of prominent featured logos and a secondary row of smaller partner logos.show_traction
Open slide detailBeat · Traction
12
The slide combines a qualitative customer success story with quantitative impact metrics.show_traction
Open slide detailBeat · Traction
13
The slide uses social proof via media logos to validate the company's brand strength.show_traction
Open slide detailBeat · Traction
14
The slide contains blurred content, likely representing three key regulatory pillars or drivers.establish_context
Open slide detail
15
The slide contains a grid of team members with headshots and titles, though the content is blurred.other
Open slide detailBeat · Team
16
other
Open slide detail