Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million — playbook

Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million

Picnic

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

7

coverage by narrative range · generated from this deck JSON

Narrative range 8 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides · 2 hits

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100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits

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— 0/2 slides

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100% 2/2 slides 100% 2/2 slides · 4 hits Business Model 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

— 0/1 slides

100% 1/1 slides · 2 hits

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100% 1/1 slides 100% 1/1 slides · 2 hits Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits

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— 0/1 slides

— 0/1 slides

100% 1/1 slides

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Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits Competition 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides The Ask 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits

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— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

Slide inventory

9

every slide · same image gating as the playbook

01

show_traction

Open slide detailBeat · Traction

02

frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

03

Includes a QR code for a live demo.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

04

The slide uses visual product mockups to demonstrate the 'social' look and feel of the ad units.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

05

Uses a three-column layout to segment benefits by stakeholder.present_solution

Open slide detailBeat · Business ModelLoop · Cost Of Inaction

06

The chart tracks growth from 2017 to 2021, highlighting a pivot in 2018 and subsequent profitability.show_traction

Open slide detailLoop · Cost Of Inaction

07

Uses concentric circles to represent TAM, SAM, and SOM.size_opportunity

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

08

The slide uses a 3-circle Venn diagram to illustrate market positioning.compare_peers

Open slide detailBeat · CompetitionLoop · Quick Win Big Bet

09

The slide combines capital allocation, market validation via M&A, and a product/geographic roadmap.state_next_steps

Open slide detailBeat · The AskLoop · Quick Win Big Bet